Web Design Colours The Important Psychology Behind It
It is pretty universal that colour is powerful, and it all stems from the mind. Colour has a bearing on what people do and how they feel about it. From web design perception to recognition, the psychology behind colour can do wonders to your brand.
Research indicates that 90% of people choose to like or dislike a product in just 90 seconds, and surprisingly though, they make that decision based solely on colour. Moreover, studies show that colour can enhance your website recognition by over 80%. By no surprise, famed sites like Twitter, Facebook, Tumblr, HP and Intel use the blue colour in their logos. Well, that is not to say that blue is the perfect colour for web design.
In this article, I will present how the psychology behind colours can be used in web design. We shall cover the basics of how and why you should apply each colour to work for you. Let’s dive right in.
If your target market is made up mainly of women, then pink is the right colour for you. The colour is known to raise emotions of fun and romance. Pink is associated very strongly with youthful femininity. It is ideal for websites that target an incredibly feminine Audience.
Blue signifies trustworthiness and provides an air of coolness. Any website that caters to online prescriptions, monetary transactions, or any other niche that this colour would best serve demands reliability.
Nothing holds people’s attention like red. It’s considered the most effective colour for a call to actions. Red is a stimulating, exciting colour. It is associated with passion, power and sometimes anger. It can be used for warnings or to show danger, but it can also suggest strength, determination and boldness. Furthermore, if you are an online store vendor specializing in fashion, sports, food, healthcare products or entertainment, the most befitting colour is red. Overall, the red colour is used to draw attention to something.
Green is the colour of peace, tranquillity, and nature. It can give users feelings of calm, rejuvenation, affluence and optimism. Darker shades are more linked to money, so sites that want to suggest affluence, growth and stability often use those shades. Lighter shades are more associated with spring and growth, so websites that want to reflect relaxation, freshness and honesty use lighter shades.
Additionally, research indicates that green is the politest colour to the eye and hence the easiest to process. as such, it great for sites that specialize in natural phenomena, environment, human resources, tourism and healthy living.
Yellow is considered the brightest colour. It is said to describe a healthy mind without worries depressing thoughts. .lt’s best suited for online stores that sell products like kids’ toys. Yellow Is often considered the most energizing colour. People learn to associate yellow with the sun from the earliest ages, so it becomes associated with warmth and happiness. That makes bright yellow perfect for children’s sites, as it grabs their attention. Overall, a yellow colour is associated with values such as optimism, competence and youth. On the contrary, it is sometimes associated with negativities such as deceit and cowardice.
In web design, yellow can be overpowering. Reading pages with yellow backgrounds for an extended period will surely strain your eyes. As such, you are advised to use it sparingly.
Purple oozes elegance and sophistication. This web design colour is ideal for a website that features niche, luxury products. Furthermore, it is traditionally associated with royalty. You can use purple colour to express wisdom, mystery, respect, prosperity and authority. Also, purple can be a good fit for beauty, spirituality, luxury products that reminisce puberty or feminine brands.
On the other hand, purple wouldn’t be great at drawing people’s attention. As such, too much use of purple can render your website aloof or inactive.
Using Orange, your web design colour can signify sophistication, but at the same time, be attention-grabbing. Orange is a more balanced and less overwhelming colour than red. Vibrant, energetic, friendly and inviting, it is ideal for designs that need movement and energy. Websites that want to showcase their creativity often choose orange because it is unique and exciting, but it still has warm colour comfort.
You can use Orange for ‘call to action’ buttons such as subscribe, sign up, sign in or buy. Whereas it isn’t as intense as red, it can be overpowering too. So, use it sparingly.
As a metallic colour, gold signifies power and prestige. It works well with other colours that signify elegance, such as green and purple.
Black is versatile and goes well with any other colour. It’s best used to contrast with the rest of the colours used on the website. Moreover, with its ability to blend well with other colours, black is an excellent proposition for sites that specialize in fashion, marketing, luxury items and cosmetics. However, bear in mind that too much use of black can be overpowering. Black has negative associations with fear and evil.
Brown is a nondescript colour that enthuses relaxation and calm. This colour is perfect for health and wellness websites. Creams are calm, elegant and pure, making them a great background colour for a website that wants to imply a sense of tradition. Tans are conservative and bring to mind piety. They can be dull, but they can also be reassuring, ideal for the site that doesn’t want to be too bold or outrageous.
Overall, brown is associated with reliability, stability, ruggedness, earth and nature. In web designs, brown is a good fit for animals, vet, real estate and finance backgrounds. On the contrary, too much of it can be considered overly conservative and dull.