Is It Time for Your Business To Establish Online?
Do you have an existing business or wish to start a business and let it sell online? Currently, the ongoing coronavirus pandemic has given the globe a different picture from what we had earlier. A lot of individuals are still under some lockdown form, which implies that they’re stuck at home. For this reason, they’ve got too much time than required. Don’t forget that they all still have the usual 24 hours, meaning there’s no change in time.
However, more people are optimizing this golden chance by establishing new projects, including beginning an online business. Please understand that it’s very ok having thought at the back of your mind about whether it’s the correct time to begin or take your business online. All along, you may have wanted to start it, but ask yourself if it’s really the best timing. We understand your concern about these questions. It’s the reason we’re here to help you counter it. We’re going to make you understand the major considerations in deciding if the time is right or not. Please stay on the page to learn more from the discussion. Are you ready? Let’s go.
Factors to consider when choosing the right time to start your business online
How’s your financial situation?
The above point might sound obvious, but it has to be emphasized. When thinking about making your business virtual, you should pay attention to your current financial situation. The reason is you’ll be required to cater for a few expenses using your hard cash before setting off the online business. Therefore, put in mind the initial business costs you’ll likely incur when getting started on the journey. Spending may be on stuff such as buying a domain name for your page. Another thing is the money needed for marketing the business using other platforms, including Facebook or Instagram. However, you can opt for other easier methods of establishing an online business. A working example is using forums like Shopify to get started. It offers a 90-day free trial, isn’t that great for a beginner like you? But don’t forget that you’ll still require money for marketing and designing charges. At this point, we all understand that money became tighter than earlier globally. That’s why you should be realistic without faking figures, be true to yourself.
Time dedication to the business
The truth is time is needed for one to properly work on their business if success is your objective. It’s most crucial at the journey’s beginning. You realize that at the start, too much work is involved before launching the online store to attract virtual shoppers. Having said that, you should sit down and take time to figure out the amount of time you’d need to work on the business on a weekly basis. Think about the pandemic period earlier when the lockdown rules kept most individuals indoors. A lot of people had more free time, and that’s when you needed to involve them because you understand your situation better. Suppose you got several other life commitments such as taking care of kids or other family members, then it’s up to you to balance between managing the tasks and running the online business. Accept that challenges will be there for you to experience at first, thus leaving you overwhelmed. But several productivity apps are available on the internet to help manage your time by planning out your duties.
Mainly focus on your brand
If you remember, we earlier talked about how careful people are with money due to the recent strain. Let it not make you think that they will fail to purchase products online due to the current climate because research through surveys have shown that online shopping is on the rise. They still have needs and desires to accomplish. Also, that doesn’t suggest that they won’t lookout for new discoveries. That’s why when choosing to go online, try to stick to the products or services you intend to offer. It should be something a customer will search for and readily buy online. Products like fitness equipment, bread, and clothing have registered bigger buying surges in the past few months. Such should give a clue on what to capitalize on. Yes, find out more about other trending products and fill them in your online store.
Make wise choices
When starting a business, every individual would have goals to drive their productivity. It’s vital to come up with clear goals and outcomes you’d wish to have in the business. Earlier, when the pandemic was at its peak, choosing to be a digital nomad wouldn’t have been a great idea due to the restricted flights and travelling. It’s because every individual needed to cooperate to ensure the curve is flattened. However, going for a business that would help families achieve their financial productivity- for example, through designing a safety net for a customer’s family would be an amazing goal. An online business can also be established as a side gig to help earn more. No one restricts you to indulging directly in the deep end. Regardless of the goal type you think of, just put it down and think it over to determine if it’s the right time to get into an online business. Your answer could be no, but that couldn’t worry you because maybe you should rethink it before deciding to set up the business online.
How to create traffic on your site for more selling
Pick the right content management system
Creating a website from scratch takes more time; hence more individuals are likely to grow impatient. But there’s an easier and better way to run your site, a content management system. It can be described as friendly software used for updating a website’s content, create events, and publish blogs. Globally, the widespread and most used content management system is WordPress that manages more than 50 million worldwide websites. It earned such greatness and honour by adopting the use of free and paid plugins for smoother running. Again, it has a large number of designers, developers, and numerous WP advocates offering different resources you may be in need of.
Have a unique website
A website can be made to stand out using its theme. Themes are like clothing for your core engine. Therefore, before beginning to think of your site’s theme, start by making your website’s goals clear. For instance, are you going to sell products? Will you need blogs for proper running? You should also remember the role played by a first impression that makes an online business succeed. Please avoid getting overwhelmed by the multiple free themes and spending money on one you think fits the value of your business perfectly. In case you’ve got little or no knowledge on how to code, then it’s time to outsource someone else to customize your WordPress theme. Find a person that can work magic on that site to make it sell more.
Proper imagery selection
Do you understand what they mean by saying a picture is worth 1000 words? Excellent brand imagery on an eCommerce website is a great way of boosting online conversions. This can be achieved by uploading high-quality photos of your company’s product. Make sure every image is showcased at all angels with details. Almost everybody gets impressed by good looking stuff. As a result, a buyer’s confidence in the product goes higher. They see it as quality and anticipate to receive the product. On the contrary, posting poor quality images lacking detailed information and a zoom function does the opposite. A potential customer coming across it might feel anxious and wonder what you could be hiding. Truly speaking, only a small percentage of your site’s visitors go through your page reading word by word. That means quality photos can bring a huge influence on their understanding of the product. After landing eyes on the image is when they may be keen on the words for details.
Add product reviews and feedback
In most cases, many online buyers would have their confidence backed up in buying a product by looking at other people’s reviews. Product reviews have a higher chance of converting mere sight viewers into buyers. Potential customers tend to base their opinion on previous product users. For this reason, it’s best to include a section for reviews immediately after the product you’re selling. Earlier users of the product who leave recommendations and positive comments about how good the product served them are easily believed by other customers in need of it. Their opinion offers the products its trustworthiness; hence you should allow buyers to say something about their experience with the brand’s quality. That’s the same thing you’ll see with bigger and reputable companies like Amazon. Just a few inches below the product, you’ll see its reviews.
A successful online business should have a quick, mobile-friendly, and simple to navigate website. Research shows that an eCommerce website having a poorly developed mobile website acquires less than 50% of recommendations. Suppose your site has no one or two recommendations, then something is being lost. You should understand that a large number of adults have greater expectations with using mobile phones than desktops in accessing websites. It’s why, in this century, you must ensure your website is mobile-friendly to your customers. Many people are embracing the use of smartphones, meaning they need websites that work for their convenience.
State the brand’s benefits
Time consumption is seen by developers trying to convince page visitors why they provide the best products. Well, it may not be a bad thing. But what if you informed of the things your brand cares about? Examples may include;
- Having an improved life
- People’s areas of pain
- Avoiding problems
- The product’s profits
You can be sure that anybody coming across your eCommerce store will stay wanting to know how your product will improve their life or make it easier. More money can be made by addressing people’s needs and desires. For instance, if your site seeks to address how business owners can get favourable work areas for their remote workers, then provide details about the looks of an awesome workplace. This way, it’s easier for customers to indulge in transactions with you; hence your business grows. Your product will also have an added value when related content to your visitors is offered.
There is different call to action buttons, such as ‘add to cart’, which stand out on the page. They should be visible to appeal to website visitors. That can be done by using a contrasting colour to bring the difference. Using unique elements in web designing is also another way of attracting more attention from viewers. What you shouldn’t neglect is making the words short and sweet. Don’t also forget that this call to action button should stick to the web page’s intent. To illustrate, the content page may be saying ‘read more’, whereas the product page says ‘buy now’. It calls for being careful with the location of the call to action button.
The above article discusses mainly the factors to put in place when determining whether it’s the right time to establish your business online or not. Well, it’s all up to you to decide. You should come up with the best decision ever because soon after you’ll be the first employee of your brand new business. Furthermore, redesigning an online web page may seem overwhelming, but it’s very simple if you keenly follow the steps discussed in the earlier discussion. For instance, you should use the call to action buttons in your website to direct visitors, not forgetting to have them stand out. Visitors highly rely on feedback from earlier buyers about a certain product. Therefore, it’s necessary to include reviews on your site. Allow customers to comment about it in the area just below the product. You can also go back to the above information to find out more about the payment ethos and product description, among other points that boost a website’s traffic and conversion. Remember, no one should lie to you that there’ a perfect time to establish an online business. Simply weigh the factors and know what to do by yourself.