Google is officially testing ‘more results’ button to load more search results

Google is officially testing ‘more results’ button to load more search results 1

Load more search results explained

On 9th April 2018, Google officially launched its ‘more results’ button. This announcement was officially made via Twitter by Google’s CEO Danny Sullivan. This is how the tweet read: “We’ve launched a new ‘More results’ button that makes it easier for and faster to get more results on mobile. Now, additional listings load below the ones already being viewed, rather than the old ‘Next’ button that would load an entirely new page.”

He confirmed on Twitter that the test had been going on for a number of days. By doing so, Google had tested the ‘more results’ feature using a limited fashion, but later, all searchers started seeing the button more often. Danny Sullivan later added indicated that the ‘more results’ button will load the more organic results on the first page before showing the relevant ads below the results. Further, he said that this feature would appear for users on Google app both on Android and iOS devices as well as major mobile browsers.

Without necessarily making searchers, you can simply click on the subsequent page of search results. Google is making a test on providing more results on a page. This official test by Google is based on the “more results” button in the mobile search interface.

 This test will provide a situation whereby you will not be required to click on the next page of the Google search results. Instead, a searcher will only have to click the “more results” key. On doing this, more search results will load under the current results.

These are positive news, especially for the hundreds of millions of people who use this as their primary search engine. Such continual upgrades and improvement on the workability of the engine only serves to make it more convenient, fast, reliable and to some extent, the market pacesetter.

Apart from these additions on the ‘more results’ to help you experience a better interface and feed on google, the company has also added other fantastic features and updates. Some of these updates are highlighted below.

What does this test mean to user experience?

What the ‘more results’ button implies henceforth is that when using your mobile device for searching something on Google and can’t find it on the first page, you no longer have to worry about loading the “Next” page. That is gone now. The search results and any ads related to your keywords would load and appear on the first page, and to access all the results, you will be required to click the ‘more results’ button.

Google has Confirmed Core Search Ranking Algorithm Update.

Google has already acknowledged the update, although it has said that webmasters can do nothing in fixing their websites upon dropping in rankings. The “broad core algorithm update” already conducted by Google has impacted several websites’ appearance and standings as long as search results are concerned.

According to a post on its Twitter handle, Google confirmed that it does its updates several times in a year. They also clarified that no site could fix their ranking upon the goggle’s core update when the core updates are run; some sites gain while others drop. According to a Google report, a dropping page does not mean that there is something wrong and should not be a cause for alarm.

According to information released through Twitter, Google confirmed that it releases changes to improve their results daily. Some of the changes are aimed at improving specific areas. Just as any other update, Google’s update usually records drops as well as gains.

Google again confirmed that there is no fix for the pages that might perform less well other than to remain concentrated on doing great content.

Importance of these google advancements, tests and updates

According to Google, its main goal is to always provide the most useful and relevant information to its users. Basically, you already know that you are their primary focus. Now let us see just how this plays out.


The entire sphere in the digital space is changing. With every evolution, Google must come out with a way to match it. Generally, search has been changing every day. Therefore, for every innovation, knowledge, etc., people’s expectations are that Google should be on top of things.

To ensure an improvement from yesterday’s experience, Google needs to carry out rigorous testing and evaluations. If a proposed change really brings out the best in the engine, then they launch it.

The process of changing, or improving an already existing metric follows a meticulous plan. From the engineer’s desk to search analysts, and ultimately to legal and privacy experts. These steps are carried out with the user in mind.

Furthermore, your privacy and protection need to be guaranteed on the engine. It wouldn’t make a lot of sense if you had a super-fast engine running a porous security system. Hence the reason for careful tests and evaluations.

Quality assurance

Every time you go to search for information on Google, you have these expectations that you’ll find the best and most relevant feeds on top. This happens after Google web-crawlers sieves through all the content being posted. In the end, you are assured of consistency and quality.

The bottom line

Google is always testing new user interfaces. That is what a company that big with billions of customers always do. Some of you were perhaps used as digital guinea pigs for that test at the time. But currently, that feature is accessible to all users. While on other browsers, the ‘more results’ button is represented as ‘load more.’ For instance, those familiar with the experience in UX terminology, the ‘load more’ means the same thing. Some users on the serving side didn’t take up the update, but it is always available.