Google confirms core search ranking algorithm update
Google acknowledged the suspected update but said nothing webmasters could do to fix their sites if they dropped in rankings. Google has confirmed that they ran a “broad core algorithm update” last week that has impacted some websites’ appearance and rankings in the search results.
Google ranking algorithm update
Google posted on Twitter that Google does these types of updates “several times per year,” and there is nothing a site can do specifically to “fix” their ranking after the core update runs. “Some sites may note drops or gains,” Google explained and said if a page drops, it doesn’t necessarily mean there is something wrong with that page, Situs Pembanding Harga Tiket it is just how Google changed their ranking models that now benefits “pages that were previously under-rewarded.”
Here is Google’s statement on Twitter:
“Each day, Google usually releases one or more changes designed to improve our results. Some are focused on specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.”
“As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”
“There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, Aplikasi Hotel Murah, you may hope that your content may rise relative to other pages.”
“There was speculation over the weekend about a Google update; this is Google confirming that speculation. You may also be interested in our article regarding Google officially testing the ‘more results’ button to load more search results.”
Google search ranking algorithms
Google uses many different factors to rank websites. The websites or pages that appear first for any search result are considered relevant and useful by Google. In doing so, Google uses hundreds of complex interconnected factors in its ranking algorithms to determine which websites relate to particular search keywords.
Since its first core search algorithm, Google didn’t and has never revealed the specific factors that are put into the account in those complex algorithms. Nevertheless, with research and adequate knowledge of SEO dynamics, software consultants have since figured out what those factors are. Most SEOs would agree on those factors that matter most in search rankings. They include but are not limited to:
- Quality of inbound links.
- The number of outbound and backlinks.
- The speed of the website.
- The average time spent on the website.
- The site structure and design.
- The efficiency of keyword usage.
- The ease of access by mobile phones.
The algorithm determines the rank of websites, and it is impossible to adjust the position manually. The top-ranking websites are those that have performed fairly in terms of the over 200 factors put into account by the algorithm. Regardless, Google continually reviews, adjusts, and updates its search results dynamics. As such, if a website ranks first today, it is not a guarantee that it will rank that good in a week’s time.
Among others, Google’s ranking algorithm uses the following factors:
- User interfaces.
- On-site Web spam.
- Off-site Web spam.
- Google’s special algorithmic rules.
How Google’s search algorithms work
Google’s search algorithm is by far the most important tool used in showing search results. Without it, it is virtually impossible to sort out relevant search results for keywords from billions of results online. In as much as no one can’t tell what aspects the algorithm considers more, it is possible to decipher what really matters and what basis it works on. The following factors are involved in Google’s search algorithms:
To begin with, Google initiates a process that analyzes the specific search query or keyword. Whether it is a single word or multiple, the search engine strives to analyze and interpret the query by means of the search algorithm. Besides, it has a synonyms system that it uses to match queries to match relevant results. If the search query happens to be on your web page, you are lucky because your website will first be shown on the results page. However, bear in mind that it is not the only factor in play through the algorithm.
Whether it was ten years ago or ten from now, the quality of content will reign supreme on your website. It always has. Content quality encompasses many factors, but the bottom line is that your content should be precise, SEO optimized, detailed, and keywords. Additionally, Google looks at the relevance and the layout of your content on the website. Other external factors that determine the content quality include;
- Page rank.
- Outbound links.
The relevance of your web pages
Web page relevance is a critical factor in search ranking algorithms. The search engine uses an aggregated data relevance method to determine query search results. Google’s machine-learned systems determine the relevance of your website.
Because of this feature, some people have attempted to do fraud using too many keywords to get a favourable outcome in search results, but that can’t happen now. So, regardless of whether you use one or hundreds of keywords, your page wouldn’t rank significantly solely based on that feature alone. The search engine goes a step further and analyzes more details that are related to your keywords. As such, websites with meta descriptions, subheadings, and title tags are likely to rank favourably compared to those without.
The search engine optimization is the criteria on Google bases its ranking factors. That is because it is the method that enhances sites by making them user friendly. The Google core search results algorithm uses over 200 factors to rank web pages in search results. By doing so, the search engine algorithm uses factors that range from the quality of content, type of queries, the relevance of your webpage content to the ease of access and usability of your website.