How to Write an Engaging Blog Post
A blog post is written and published information used to educate and entertain inform, among other uses. Bloggers usually seek the attention of the audience. The audience often seeks answers to questions they ask. Sometimes the audience only looks for information to entertain themselves. A good blog post always educates and entertains—most of these features are just one.
Different blog posts come in distinct formats. For example, a blog can be like a journal where the authors put down their ideas on a specific topic. Just like storytelling, a blog post may be written in the form of a list. The formats in which a blog post can be written includes segments containing the introduction, the overall body and the summary of what is contained in the body or conclusion.
In most cases, blog posts provide answers to the questions asked by the audience. Hence, it is best to give the relevant answers according to the question asked. To generate straight-up answers, the following is involved; thorough research about the topic, collection of data such as survey results, test results, statistics etc., citing the data collected and providing an article that interprets the data you have collected. This makes it easier for the reader to understand what you have presented.
You don’t need to write complicated blogs. Think about what effect will your writing bring to the audience. Will it be of entertainment or education? Let your focus on the creation of blogs be in the long term. Over time you will find that you are improving and captivate the audience that’s looking for what you provide.
Writing An Engaging Blog Post – 5 Steps
The following are factors to consider when writing an engaging blog post:
Come Up with An Attractive Headline
First and foremost, let us get to know how to create an attractive headline using the following tips. Studies reveal that about 80% of the audience will not make it the general title of your writing. This may imply that maybe your writing is boring, your need to improve your headline; make it eye-catching.
Numbers are attractive in a title of writing. This aids in the delivery of the message you are talking about instantly. Check out the following example:
“How to make strawberry banana smoothies.”
This headline is vague, even though it isn’t the worst. You will lose your reader even before they open your article.
“1o best examples of weight loss machines”
This headline is specific and eye-catching. It has high power in convincing the audience. Research and studies show that numbered titles attract more audience by 15% more than titles that address the audience directly.
The General Title Preferences According to Studies and Research
- Number: ‘20 ways to prepare a more delightful coffee’. This headline has a rating of about 36%.
- Audience Addressing: ‘Ways needed to prepare a more delightful coffee’. This headline has a 21% rating.
- How to: ‘How to make a more delightful coffee’. This headline has a rating of about 17%.
- Normal: ‘Ways to make a more delightful coffee’. This title has a 15% rating.
- Question: ‘What are the ways of making coffee more delightful?’ This type of headline has a rating of about 11%.
Odd numbers tend to give the audience an authentic feeling since they are more specific.
Check out the following
The Power of Odd Numbers to The Audience
After writing the SEO-friendly of about 60 characters numbered title, you may need to include an emotional punch. This makes the audience smile and tugs on the heartstring.
A better way to employ this include:
The use of the power words, e.g., life-changing, proven, powerful and secret. Bloggers love the power words as they like poring their analytics at about 2 in the morning. Don’t be too indiscreet with the particular words. Example;
”7 proven tips to get amazing conversion and create a life-changing blogging career.” This headline reduces the emotional momentum of the audience.
Examples Of Power Words
Power words are also known as power phrases. These phrases make the title stand out among other old titles. Examples: challenge, brilliant, accident, cringeworthy, inspiration, harsh, entrusted, absorb, freedom, friendly, competitive, courtesy, gullibility, deadlock etc.
Headlines having any of the above power words are more eye-catching.
Real-world examples, power words are in bold
- ”5 signs your blog post is going wrong.“
- “improving your work performance.”
- “The easy way to capture and record all your receipts.”
- “Hollywood’s pay gap is a big problem.“
- “Reasons to be cautiously hopeful.”
How To Insert Power Words in Your Headline
Write Down Several Examples for The Headline
It is common for bloggers to write one headline and then use it in publishing a piece. The only drawback is that the blogger probably will not be thinking of better headlines to use. Writing pro-Joanna Wiebe recommends writing at least 50 titles for each piece of the article, after which decide on one of the best.
It’s recommended to write the title only after composing the draft. In this way, you will know what you will be writing about in your article. This helps in avoiding clickbait.
Before you try to insert power words into the title you have chosen, use your headline analysing studio to play around with the words. This aids you in making a list containing as many high-scoring titles as possible.
- Raise The Score by Inserting Power Phrases
This is the next step. In your power word list, choose 2 or 3 words and insert them into your title. Watch the idea increase and the score of the titles. Pick the title with a high score according to your headline analysing studio.
- Check On Which Title Performs the Best Over Some Time
In case you re-do the steps above each time when writing a new title, you will begin to publish your content containing emotional headlines which will attract the reader.
Some readers will respond to the negative power phrase such as boycott or abandon, while some will respond to positive word phrases such as exiting and godsend. To know what your audience prefers, sign in to your Google Analytics Account and wait for some time before checking. You can also keep in to use the Google Console’s Performance report to view which title has the highest rating.
- Introduction Of the Blog Post
Make a great foremost impression using these blog post-introductory remarks. The average audience reads about 25 % of the overall article. Don’t take it to heart. Most readers slacken after going through the first few sentences. This is your challenge, to make your audience read about 90 to 100% of your article.
Steps in writing breath-taking blog posts introductions are:
Pain – Merge with The Audience’s Pain
Begin with highlighting the pains your audience is likely to have.
“Are you struggling with…?”
“Tried every blogging hack under the sun…?”
Attract your audience by pointing the struggle they go through. Guarantee your audience that they have hit the best place. For example, “it is freaking tough to create an engaging blog post.”
Have a healthier dose of being on the same wavelength, i.e.,
“You aren’t alone….”
“Pulling out tufts of hair in frustration will not help. I would know.”
The sue-fire formulae work best whether it’s a pro in blog writing or a beginner. Pull the curtains back when still in the early days. The audience’s brain will light up when they come across your writing. Relate with individual experiences that take after the place where the audience is.
Promise – Give A Solution Hint
What is it for the audience? Why must the audience spend their time reading your article? Use simple language that will give the audience a peek at the general idea. Make your solution as easy as possible and guarantee that it is easily accessible. Be a writer who has done heavy lifts. This will aid your audience in getting a free gym membership.
Cliffhanger – The Content Should Be Teased
Teasing your content gives rise to a powerful cliffhanger.
Do you remember that favourite movie? The movie you keep watching every single Sunday night? Cue to the mighty cliffhanger.
Blogging resembles storytelling. Attract the audience’s attention by teasing the promise you are about to present. What do they need if in case they keep on reading? Use numbers and time frames to make your introduction real for your audience. Numbers aids you to be more specific. Being specific is an effective means of copywriting.
- The Structure of The Blog Post
Now since you have a captivating headline and an attractive introduction, the next step is the structure of the general article.
- Divide Your Article into Small Chunks
Keep the paragraphs as short as possible, but they should not lose meaning. Text’s walls are presented to the audience. A lot of audiences do not read. Instead, they scan the contents available in your article. Since our generation has a short span of attention, you don’t have a lot of work to deal with.
The following are the tips to structure your writing:
- You are recommended to use bullets only.
- Your paragraph should not exceed about three sentences.
- To your advantage, use white spacing power.
When you format your texts with the above three important points, it is easier for the reader to pick out important information from your writing. This will attract the audience; hence they will take a long time reading your writing.
- Keep Your Writing as Simple as Possible
In other words, cut off the waffle. Albert Einstein quote says, “Make everything as simple as possible, but not simpler.” Watch the following to cut off the waffle from your writing:
- Avoid unnecessary emphasis and redundancy.
- Phrases including; “some people consider”, “I think”, and “you may want to” should be avoided.
- Topics exceeding two should not be shoved in the same paragraph or section.
- Use Of Sensory Words, Bucket Brigades and Power Words
Writers who are successful in blogging always does one thing perfectly. They are aware of how to bring out emotion in the audience’s mind. Whether the emotion is excitement, curiosity, sadness or joy, they are properly brought out.
- Sensory words
These are extensions of the power words. These words relate to sight, touch, taste, smell and motion. The brain is designed to be able to read sensory words. Sensory words make the brain appear as if it’s eating its favourite meal or a display of dazzling colours come into view.
Examples of sound words include: hanging, barking, crunching, crying, mooing, mumbling, piercing, peeping, gurgling, hissing, singing, splashing, plopping, coughing, quiet, riming, tearing, whooping, pinging, slamming, quacking, raping, clicking etc.
Touch words include: greasy, freezing, matted, slimy, tangled, slippery, piercing, gushy, plastic, thick, tangled, mushy, biting, abrasive, feathery, sandy, light, steamy, scratchy, bumpy, cottony lukewarm, scorching etc.
Taste and smell words include: doughy, earthy, oily, salty, rich, tough, tasteless, vinegary, spoiled, lemony, cold, bitter, hot, fresh, perfumed, pungent, spicy, sour, raw, rank, sweaty, tangy, alkaline, acidic, bland, buttery, medicinal, hearty, pickled, vile, vinegary etc.
Sight words include: grainy, lukewarm, glassy, greasy, rocky, soupy, velvety, warm, waxy, soft, sopping, drenched, coarse, cool, clammy, cushioned, bubbly, boiling, bulky, downy, pocked, metallic, pointed, mushy, hairy, fuzzy, fine, moist, silky, sharp etc.
Motion words include: assured, argued, avowed, cautioned, agreed, announced, claimed, challenged, confessed, concluded, continued, cried, decided, cried, decided, demanded, declared, divulged, emphasised, disclosed, answered, asserted, explained, estimated, pleaded, prayed, proclaimed, protested, ranted, quipped, promised, maintained, bellowed, bragged, blurted, offered, mentioned, interjected etc.
Warning! Do not overuse these words; these words should be used economically where necessary!
- Bucket brigades
These are word phrases that aim at encouraging the audience to keep on reading. For example, in a case you have two sentences, one is punchy contrary to the other one. You have to come up with a way to merge these two sentences and build intrigue in the audience’s mind. This way is by using bucket brigade.
Bucket brigade word phrases include: “But what does that mean to you?”, “by now, you should…”, “in my own experience…” and “You might be…”.
- Power words
We talked about power words earlier in this article. These words aid in boosting persuasion power. The words are also crucial in triggering a response from the audience. Common power words include popular, irresistible, forbidden and embarrassing.
When you perfectly integrate power words, sensory words and bucket brigade words, you might end up having a combo win!
- Check If Your Writing Is on The Best Visual Point
Naturally, humans are visual beings. Human beings learn only when they see. Research shows that writings are withdrawing, and images have 94% views more than articles without images. Use Professional Graphic Artist or an illustrator to put images and drawings in your article. If in case you are on the shoestring budget, you will be required to do this on your own.
Sub-Heading Banners and Featured Pictures and Images
The tone of your article is determined by the first image presented. The image should be placed above the space where the reader will automatically view it when the page is still loading.
The article in figure 2 is more attractive than the article in figure 1. Figure 2 will attract a lot of people compared to the article in figure 1.
Use a real picture or image instead of restoring to the stock images. Illustrate the chapter sub-titles using a powerful visual.
Graphs, Images and Infographics
An image of any type is crucial in breaking up the content. They keep the audience mind engaged. You can keep in to use images and stock images that a graphic artist or a professional created. When the audience is skimming through your article, they are likely to take more time where there is a well-designed graph.
These are summaries of the main ideas in a blog post. They aid in promoting blogs since they are highly shared among bloggers. Infographics are riveting and validate the idea the blogger is trying to present. Canva and Adobe Spark platforms are your best choice if you need amazing infographics templates. They are also free. Leonardo Da Vinci can be easily channelled hence leading to the creation of something wonderful.
Visual does not entail pictures only. Visual can also be created by the use of words. Blockquotes can be used in separating crucial ideas from the rest of the ideas in your article. This makes the information be recognised easily. Block-quotes are used as:
- General crucial ideas you need the audience to retain.
- Quotes that give insights into your topic.
- An important way for breaking long blog posts.
In case you use content management systems such as WordPress, the theme you are writing about probably has the format for block quotes installed in it. You just need to highlight the writing and click the block-quote button in the editor area.
- Keep All Your Ideas Together
Generally, what a lot of people keep in mind is how to start and how to finish. It is tough to bring so many text ideas together and tie a bow around it; how do you need to end your blog? Give your audience the feeling of being a hero in this journey.
End your engaging blog post with encouraging remarks. Encourage people to boast about their tips is a good way to stimulate engagement and great ideas for coming posts.
Pointers You Need to Keep at Your Fingertips When Writing an Engaging Blog Post
What Is the Reason for Your Blogging?
This is the most crucial question you should be asking yourself before attempting to write an engaging blog post. Before you start to blog, the question can be the purpose, such as sharing your ideas globally. It can be either getting the web traffic to sell your ideas and other products, including books or earning income from advertisements with the use of affiliate marketing and Google AdSense.
The reason for your blogging is to provide engaging ideas of high quality. Keep in mind that everything begins with quality and value. This is applicable in blogging. After noting that you are likely to gain more traffic, this is where you’ll be clear of the reason for your blogging.
Work on the purpose of your blogging after being clear of it.
- Be Aware of The Copyright Issue
This is one of the crucial factors to consider when writing an engaging blog post. Most people may copy or paste ideas and information from another source. This can be from a research paper, websites or school assignments. Copying and pasting ideas may lead to copyright issues brought by the owner of the source where you got the ideas. Keep in mind that it’s a legal issue that may end up causing headaches and worry.
You are required to study the refine the ideas about the topic you’ve chosen to write about. This aids in improving your general knowledge of the topic. You can then be able to produce valuable and authentic ideas. Writing all your thoughts and expressions about the topic is one of the better ways to avoid copyright issues. After this, write new unique writing that is publishable under your brand. This one, you’ve written it with your efforts instead of pasting somebody else’s article.
Every individual has a way to come up with a story. This aids a lot of people in overcoming copyright issues. You can refer to a lot of sources and, in the end, come up with your information that is different from someone else’s material.
- Delivery Of High-Quality Ideas
The ideas and information you provided on your blog must be of high quality and correct. Go through all your information before deciding to publish it. If the ideas you’ve provided are not correct and irrelevant according to the topic, you are likely to lose your audience. Make sure that all the information you provide is correct and relevant at all times.
After you have published your blog post, the next about it is communication. Allow your audience to comment on your article. This creates an easy way for you and your audience to interact. This will allow the audience to ask some questions, and also, you will be able to ask them questions in return—this aids in building a trusting factor among the audiences.
Communication is a better means of engaging your audience with your article. This will act as encouragement in connecting them emotionally with your article and you in person. Communication also forces the audience to check your article more often whenever a new one is uploaded.
You can decide to leave your email address at the bottom of your blog post. Emailing is a crucial communicating tool that makes your audience engage with your post. You can use third-party plugins in the collection of the audience’s emails then send them replies regularly.
- Always Stay Updated
You need to be updated as long as you are a blogger. Post topics that are trending in your blog. This will make your audience think that you provide the latest content and ideas. This helps in building trust factor and authority among visitors. Always update the contents in your blog post when the need arises. Add the latest ideas in your article to aid the visitors in getting the correct information.
Essentials For Writing an Eye-Catching Engaging Blog Posts
Always keep in mind that the writing of an engaging blog post is the most crucial part when beginning to blog, whether you are writing an affiliate or an informational blog post.
The engaging blog post contains:
- Blog post title
- General story
- Length and character count of the article
- Sharing of the post
- Addition of images and pictures
- Include videos if necessary
- Include videos
- Scheduling of the blog post
Write an attractive title. Among the people who read your title, only about 20% reads the entire article. The title plays a major role in a blog post. While reading titles, always make it affect the audience’s mind. Word effectiveness aids the audience in deciding whether they will read the entire article or not.
Writing a good title is an art. This will enable you to batter the Click Through Rate, which aids in driving more traffic and ranking. The following are some hints of words you can include in your title to make it catchy.
- How to: – keep in mind that audiences look for solutions related to their problems. Try your best to give solutions to problems. For instance, “How to start weight loss journey”.
- Inquire: – this is the best way to catch the reader’s attention. This helps them to keep thinking about the overall situation. Make an enquiry based on your title.
- Specification: – this assures the reader of the solution to what they are searching for.
- Numbers: – addition of numbers to your heading ensures the article has valuable information according to the comparison. For example, ”10 best equipment for losing weight”.
- Addition of surprise elements: – this makes the reader critically think about it hence clicking your link.
- Negative words: – use of negative words attracts the audience. Always use negative words when needed.
- Refer to the audience – this will make the reader bear in mind that you’ve got the solution to their problems. Develop necessary skills in creating great titles, which will, in turn, attract more people.
In every blog, there must be some titles you need to highlight. You also need subtitles in your blog post. Subtitles are crucial as titles are. Prepare the hierarchy of the title and the subtitles. This aids the reader in engaging with what you’ve written.
- The Story
Now that you have an attractive title that will attract the audience, engage them. Write your article in a way that the audience will feel like they are reading a certain story. The introduction must be written well. This will be the determinant of whether the audience will read the entire article or not.
You can introduce yourself by sharing the individual experience if you have with the audience. Inform the audience of the general idea in your article. You can also go ahead and tell them that they’ll get solutions at the end of the article.
- Length And Character Count of Your Article
Before publishing your article, always ask yourself the following:
- To what length should my article cover?
- How does my article need to look like?
According to studies and research, longer writings have higher rankings than shorter writing. But this does not mean you have to write longer articles. The length of your article depends on your headline and the topic of discussion.
Think like the reader; if the readers are satisfied with the contents of your writing, you might get a higher rank whether your writing is short or long.
Satisfy the audience. The contents should not be too much or less. You should have relatively long writings so that the audience will be able to go through them in a short period.
In case you have more content, split them into smaller topics. This will aid the audience to easier understanding and specifically checking on what content they need.
Things worth consideration when writing an engaging blog post:
- Use short paragraphs
- Use lists and bullet points
- Highlight the bold texts
- Include relevant pictures and images
- Include quotes if it is required
- Post Sharing
Always make your post easier to share. The world is all about sharing. In your blog post, always provide a share option at the end of your article. If your article has high-quality information, then there is a high chance of it being shared. There are numerous social media platforms such as Facebook, WhatsApp, Twitter, WeChat etc., that can be used for sharing purposes. This makes your article easily sharable.
- Addition Of Relevant Pictures and Images
An image or a picture can communicate 1000 words! Adding pictures to your article makes it contain a lot of information. According to studies and research, human beings’ brains will be attracted more to images and pictures in contrast to texts.
This is the reason why images and pictures play a crucial role while writing any type of blog post. If your article contains relevant pictures, it encourages the audience to read your article for a longer period. If the audience comes across your post, which has images, they’ll be curious as to what is contained in the entire article. This aids them in getting the content or information they are looking for.
Importance Of Images in An Article
There are many numerous benefits of adding relevant images to your post. Some of them include:
- Web Traffic: You are aware that traffic is a crucial part of preparing a successful blog post. Articles containing images drives about 90%of traffic in the search results. It is recommendable to always add relevant pictures in your blog post.
- Trust: Addition of high-quality pictures or images in your articles trustable. Most people like this type of information. Images also aid in defining specific parts of the article. Readers can interact with the general topic because of images. Also, the images act as a way to encourage the audience to read the entire post.
- Higher Engagement: Readers can engage more in your blog post due to the presence of images, in contrast to posting without images. Images bring psychological impacts in the audience’s mind; this helps them engage more in the blog post.
- Conversions: Blogs act as a way to promote your products and services. A blog containing images that have your product info makes it have a higher chance of being sold. It converts your audience to customers.
- Search Engine: When the audience searches’ specific terms in the Google SERP, the results shown contain both with and without images. People are more likely to go for the results containing images rather than the results without images. This is according to studies and research.
- Include Videos
As images have their importance in the blog post, videos also play their specific roles. Adding relevant videos to your blog post makes your blog post more engaging, as a lot of people like watching tutorial videos.
Videos are one of the main factors for on-page SEO, which minimises the bounce rate and aids in ranking high in google.
These are the most crucial factors to consider when writing an engaging blog post. Linking makes your writing relevant and helps the audience in providing better navigation to your site. It also helps the audience to find complete ideas or information. When people click on your link, it will direct them to your other posts; this reduces the bouncing rate. Linking is also a google signal that your site might have more content; hence ranking of your posts begins.
- Contents Which the Audience Is Looking For
If you need more people in your blog, you are required to write about what the audience is specifically looking for. Provide solutions to the readers’ problems. It is advisable to perform thorough research before the publishment of your post. Choosing the incorrect keywords will give rise to negative impacts on your blog post.
For instance, in case you writing about any topic but nobody is searching, then the content doesn’t have any function. Write something about what people are looking for the most. Search Engines Optimisation Techniques are likely to destroy your entire site. It is advisable to avoid it. Do not be optimised beyond recommended levels. Reader acceptance is the main factor in the ranking of a blog post. Your audience will be the ones to decide whether your post has relevant information or not. Try thinking as the audience.
- Scheduling Of the Blog Post
There is always a specific time when the blog posts get many clicks. Studies and research show that blog posts are highly shared over the weekends rather than during working days. A time span of about a day is also available.
This, however, depends on the general location you target. For instance, in case your target is a country like India where most of the people are always active during evening hours, consider posting the information in the evening.
Thin is the most key factor to consider while you are publishing your article. Your post is likely to be highly shared if you post it according to the audience’s free time.
These are the most key factors to put into consideration when writing an engaging blog post.
Other Bonus Tips When Writing Engaging Blog Post
There are numerous tips you can follow when writing a blog post.
- Write Your Blog Post with Passion
When reading your post, the audience will determine if you’ve written your post with passion or not. In case you have an enthusiasm for your topic, and you write to share your experiences, more people will love to read your post’s content. The overall result will be you converting your audience to customers.
- Employ the use of keywords
Now you are aware of how crucial are keywords to a blog post. They aid in the ranking of your post by the search mechanism like Google. The keywords in a blog post are headlines, titles and sub-headings.
The addition of keywords in either the last of the first few points makes your post to be crowded in the search engines. Whether your topic is technical or not, the general information in your blog post shouldn’t be boring.
- Employ the use of simple language
A simple language makes your article employs words that are widely used and easier to understand. Articles shouldn’t be written for language prodigies. When writing an article, you should do away with the use of complex words that the reader may need a dictionary to check their meanings. Readers are likely to read the entire post as long as it was written using simple language because they will fully understand your points.
Ideas To Keep in Mind Before Publishing Your Blog Post
- Check your spellings and grammatical errors
Wrong spelling and grammar errors will negatively affect your post. Always go through your entire post before publishing. You can achieve this by using third-party extensions such as Firefox and Google Chrome.
- Publish your blog post
Publish your article after making sure it is of high quality.
We have been through some important tips when writing an engaging blog post. Having all this knowledge will not help you unless you put it into practice. Only after practising will you be able to discover how valuable are the tips above. You will find out that this general information is useful in so many blogs. Implement these tips in your writing, and later you will notice the difference.