12 Essential Tips for Improving Your Web Design
The umbrella of a website’s user interface has a lot under it. Your web design is an essential tool that ensures your content gets noticed. It would be excruciating to spend your time writing and posting great content on your blog only for it to slip under the radar of users because of flaws in your web design. This article will present essential tips for improving your web design from intricate web layouts to navigation issues. Herein is a table of contents to help you navigate.
Top Essential Tips to Improve Your Web Design Project
Do you think that your visitors will not have a hard time determining what your company does within a few seconds of landing on your web design? Are users able to navigate to the blog without hassles? Is the bounce rate of your website high? Are users able to understand the layout of your pricing easily?
If you get ‘no’ as an answer to all of the questions above, then it’s high time you reconsider how you have been designing and developing your website.
What is it that you must know when you need to boost your website’s design?
Below is a list of 12 essential tips that will improve your web design and assure you that you are not diverting away from your direction. Besides, these tips ensure that the visitors remain on the website for long.
Identify the Objectives
Before taking any step, it is essential for you to identify the objectives of your website. It would help if you determined what your website should do. Even though it all may seem uncomplicated, several websites cannot make it just because they cannot reflect their web design goals. A majority of businesses rely on a website to
- Raise awareness about their brand
- Promote a product
- Grow their customers
You need to emphasize the point that your website is consistently meeting your visitors’ needs. To achieve that, begin by mapping out a customers’ journey from the moment they access your site to become customers. By doing so, you will be able to see the pages, offers and the content they will see and read before converting on. Having that in mind will guide you in designing a site that meets the needs of users.
Avoid Including these Things in Your Web Design
There are some components which you must know about and avoid using them on your website. They will do no good to your website. Not only are they going to cut down the value, but they will also prevent you from getting the right message across to the visitors. Intricate animations, lengthy content and undersized images are an absolute no-no for your site.
You must leave no stone unturned when it comes to creating a first impression that gets the right message delivered, knowing that the audience does not have much time. Keeping this in mind, having short and crisp content sections will show their true colours other than letting the right icons/images to show their effect. These images must be divided by brief headers for visitors to understand about offerings with effectiveness.
When you include the best content and offers on your website, they do wonders for you only if you do not let your users grab an opportunity to share what you already have.
Having social share buttons on the site is a must because their absence will turn away much potential social media traffic that has already come into effect by learning about and understanding your blogs.
In case you are not aware of social share buttons, allow us to tell you that these buttons are more like a non-pushy tool that results in social sharing from your buyer’s perspective.
No doubt colours impact our thinking level. Not only do they influence our understanding, but the way we interact. When a visitor visits your website, it’s your responsibility to select the right colours to make your website welcome the potential customer. If you want your website to do the talking on your behalf, make sure you make every customer feel comfortable. In fact, they should put their trust in your site.
Small Images are Good to Use
Do you think that every image you use will fit the type of message you are trying to get across to the target audience?
Don’t fret! You literally have plenty of images that will help you choose the best images for your website. However, many business owners decide to load the website with stock images. Small images play a vital role because they can be downloaded easily. Make sure you use the pictures that depict the image of the people working with you.
Whereas it is a recommendation that you use original photography on your website, there are multiple mechanisms you can employ in picking the right images. Stock images tend to save time in production, but for your website’s credibility, create your own custom imagery because most websites use them.
Are there visitors on your website? If so, are they aware of the next thing they should do? They would not get to know what pages they should be viewing or taking the right action if you fail to provide them with the much-needed direction.
This is where the role of Calls-to-Action button come in. They prompt the user to take the next step on the website. Therefore, strategically place your call-to-action buttons in areas such as your navigation, bottom part of your web pages and below the sections that need action. Some examples of these buttons include:
- Sign up for a webinar
- To click here for more information.
- Watch the video
Even as you assign your call-to-action buttons, do not lose sight of your customers’ journey. Remember that not all site visitors will be ready and willing buyers. As such, make use of custom closets that can still give direction or educate buyers more on their quest before they can decide on what to buy from your site.
Navigation plays a very imperative role when it comes to getting a website designed. What can be more misleading than a website equipped with a disordered navigation interface that leaves every visitor in a perplexed state of mind? You must make sure that the visitors are able to find what they are searching for.
Your website will do no good to the visitors if they cannot find what they’re looking for. You need something vital to make them feel motivated on the website. You don’t want them to switch to your competitors, do you?
Therefore, keep your bounce off rate as low as possible by having easy site navigation on the user interface. To achieve that, use streamlined content, have a responsive web design, and use a navigation hierarchy to make it easier. Often, make it as seamless as possible so users can access what they are looking for in a single click.
Remember that organized and clean navigation shows users that you are dedicated to giving them an easy time on your site. As such, a site visitor will be comfortable and encouraged to swipe through several pages on your site in a single session, meaning that they are likely to spend more time on your website.
Use White Space
What do you know about white space? Being the most vital element of your web design, you cannot afford to go wrong as it helps you break up the page and improve readability and comprehension.
Whitespace, which is also known as ‘negative space’, refers to those areas around certain components on a page that is not only empty but lack much-needed content. Even though extra space may seem pointless, it plays its part when it comes to improving readability.
In web design, white space guides the eye by indicating which sections are related based on how close or separate they are. As a result, your site visitors are able to access and focus on each web page part one by one without confusion. Besides, white space can guide users to see value proposition as well as identify important information such as call-to-action buttons.
This is one of the most important tips for improving web design. You must keep assessing conversion paths, how far the users are scrolling and where they’re clicking, etc. These are some indispensable qualities that let you know if your pages are performing as expected.
Remember that your site is a continually evolving and essential part of your company’s existence. Always run tests to identify the sections that need improvement for a better user experience. You can do an A/B test to have a comparative site analysis. This involves taking two variations of problematic pages and pitting them against each other to see which area is causing issues to your user interface.
Are you looking to develop a strong and effective online presence? Then you must emphasize on creating a website that can get found online. To begin with, develop an effective SEO strategy that considers the search terms your potential audience would look for. Make sure the strategy should incorporate the right content that seems appropriate to your visitors’ needs.
Besides being found online, ensure your homepage is crammed with important enough content because that is where visitors spend most of their time on your site. Take advantage of your homepage space to inform visitors of at least 80% of what your site or business is all about. A 2018 study by Nielsen Norman Group indicated that users spent 75% of their time on the first two horizontal view screenfuls. As such, cram sufficient content on your homepage as well as below the fold area.
The homepage sections you can give priority to may include an introductory video, product overview, information about your company, product features, and testimonials.
Identify Unknown 404’s or Broken Links
Well, there may be a few pages or links on your website that are not functioning the way they should. Of course, it all depends on the site’s dimension. Even the visitors would not let you know about the non-functioning of the pages or links. So, you must take the time to find out if your site is loaded with broken pages. It may be surprising to know that there are some landing pages that were performing well earlier or pages that are not even linked in a proper way.
The URL of your website has to be SEO-friendly. Implement those keywords that are relevant to your business. Keep away from using long URLs. Consider using separate terms with the help of hyphens. The URL is an essential tool, and it must give the right impression of the industry you are catering to.
A website plays an essential role in every business out there. Being the backbone of your business, it is important that it converses with the audience in the most effective way. It needs to put forth the information about your business to the target audience.
Through your website, they will come to know what your business is all about and what products it sells or the services it provides. In the light of the fact, it’s easy to find yourself trapped thinking that your business is doing exceptionally well that will make you keep the concerns of your audience aside. But this should not be the case at all.