Quick Ways to Increase Your Website’s Conversion Rate
In the limitless online business world, attracting qualified leads is as paramount as your business’ existence. Traffic to your site isn’t everything. The telling part is how much of that traffic will lead to an actual sales closure. In a nutshell, what really matters is the qualified leads converted from that traffic. This should be the focus of all and aspiring online store vendors.
Online brands are continually looking to enhance business profitability, which is a direct derivative of their website’s online activity. As your prospective client swipe for products in online searches, your website should be well equipped just like a magnet. As a website owner, you should always look to adopt innovative approaches to garnering massive traffic, from which qualified leads can be converted. But the question is, how exactly can you increase your website’s conversion rate?
In this article, I will present the answers to this pondering question. The following are tips you can use to optimize your website for more lead conversion. I have summarized what is herein with a table of contents for easy navigation.
Include as few fields as possible.
When asking for information in an opt-in email form, ask for as little information as necessary.
Add a guarantee can increase your conversion rate.
Include a no-questions-asked refund policy on all purchases. This reduces risk and increased sales with usually more than makeup for any returns.
Use tangible action verbs.
When testing out different calls to action, try using action language that spurs visitors to take action (for example, “grab yours” & “reserve your seat”)
Testimonials reduce risk and provide social proof. Use them on product landing pages as well as on your email opt-in landing page.
Clearly state the benefits of your product or service.
Listing the features of your product is important, but it’s even more important to tell potential customers exactly how your product will help them or solve their problem.
Pay careful attention to your headline.
Your headline is perhaps the single most important element of your landing page. Brainstorm at least ten possibilities before choosing the strongest one.
Keep conversion elements above the fold.
Opt-in boxes and other conversion elements should be above the fold for optimal results.
Use video to humanize your brand.
Include a simple video on landing pages to show there’s a real person behind your brand.
Create dedicated landing pages for pay-per-click ads.
If you’re using AdWords or another form of PPC ads, be sure to send these visitors to a dedicated landing page (not your home page!).
Just like testimonials, including social proof, helps reduce risk and increase conversions.
Incorporate strong calls to action (CTAs) into every piece of content on your site.
Let your readers know exactly what you want them to do next, whether that’s clicking a button, read a blog post or fill out a form.
Include links to related content or products to keep visitors engaged and on your site.
Include Stock Numbers.
If you have a tangible product, include the number of remaining stocks with your product descriptions (for example: “Order now only three left in stock”).
Lose the hype.
Most consumers are too savvy to fall for hype-based copywriting. Lose the hype, and focus instead on writing clear, compelling copy that helps your visitors make a purchase decision.
Your “buy now” or “order now” button may perform quite differently depending on where it’s placed, what colour it is and how big it is. Test out several variations to see which ones perform best.
Tell visitors exactly what they’re going to get.
Provide visitors with absolutely everything they need to know about your product: What are the features and benefits? What does it look like? What are the possible uses? Who will benefit most from it?
Include a clear value proposition
Tell potential buyers what’s special about your product. How is it different and better than every other, similar product on the Market?
Give your visitors’ tunnel vision.
When creating a landing page, remove anything that could potentially distract your visitors, such as a navigation bar and other CTAs. Your landing page should be 100 per cent about getting your visitors to take one, specific action.
Include a privacy statement on opt-in forms.
Get your visitors excited.
Use emotionally-charged language and amazing storytelling to get your visitors eager and excited to try your product.
Keep Input fields optional.
If you must ask for numerous fields of information, keep as many as possible optional to increase the likelihood that visitors will complete the form. You can always ask for additional information later.
Meet the expectations of your PPC visitors
If visitors are coming to your landing page via a PPC ad, make sure your ad copy is consistent with
your landing page copy. Your ad should tell them exactly what they’ll find once they click through to your site.
Offer various payment options.
Believe it or not, not everyone wants to use PayPal. Consider offering a variety of payment #methods to satisfy the preferences of all your potential customers.
Include consumer reviews.
There’s no doubt that consumer reviews are extremely influential in helping people make purchase decisions. In fact, according to a study by Zendesk, 88 per cent of respondents said their buying decisions were influenced by positive and negative reviews.
Test out combinations on your landing pages.
Different colours can signify different things to different people (for example, a light blue can be calming, while red can evoke feelings of stress or even anger). Test a variety of palettes to see which ones result in optimal conversion rates.
Use high-quality images.
Using generic, tacky stock photos can send the wrong message about your brand. Use professional-quality photos where possible.
Buttons are more obvious and more clickable, particularly when viewed on mobile devices.
Use a chat tool.
Offer live chat to help answer questions and alleviate any concerns potential customers may have.
Use directional cues
Move your visitors’ attention to your most important on-page element through the use of arrows
or other visual cues. Just be careful to stay tasteful flashy red arrows generally don’t work like they used to!
Offer a price match guarantee.
While most people won’t take you up on the offer, it helps convey that you’re concerned about keeping your prices competitive.
Currently, social media is a massive tool for advertisement. According to a 2019 Social Media Today report, over 70% of online marketers generated new clients from Facebook. What a whooping percentage? That is just Facebook alone. Consider what other social media sites can offer, and you will agree. As such, it is important that you embed social media buttons on your site and make them visible. This will increase the ease of accessibility for prospective clients.
List your website in Online Directories.
This is a proficient strategy to increase traffic to your website. List your website on either free or premium online directories or product review sites. These sites embed outbound links and backlinks that redirects to your website. The more positive reviews you get, the more the traffic on your website, and hence the conversion rate. Moreover, most online directories command strong domain authority on Google. As such, your website is likely to rank favourably for all related searches.
First and foremost, backlinks are subsidiary links that redirect to your website from secondary sites. Your best bet is to prioritize backlinks from large and famous businesses and corporations that have access to huge audiences. By doing so, you are likely to enjoy more traffic to your website, hence more conversion rates.
Use reward-based referral systems on your website.
This is a promotional strategy that can increase your website’s conversion rate. There are countless referral systems you can make use of. Therefore, create a referral system that ensures your clients receive rewards for bringing leads to you. one uniqueness of this strategy is that it prompts your customers to work for you in generating more conversions.
You don’t have to worry about the rewards because more often than not, it is manageable. The rewards could range from discounts on purchases to additional benefits. Besides, this strategy takes into account the assumption that prospective customers are likely to consider recommendations made to them by friends and relatives. Therefore, having promotional strategies like reward systems can do magic to your website’s conversion rate.
As a website owner, data compiled from your website traffic is a strong indicator of how well your business is doing in your area of expertise. Offers insight into how well your marketing strategies are working and can shine a light on when to enhance your search engine credibility. Website traffic has a positive correlation with the conversion rate. As such, you have to ensure your website is fully optimized to generate quality leads.