10 Reasons Visitors Hate Your Website
The main intention of coming up with your website is to attract as many consumers as possible. Anyone with the intention of coming up with a website will wish to come up with as much consumable content as possible. The sole purpose of building a website is attracting as many visitors as possible. It is unthinkable of any website owner building a kind of website which will attract a very low number of customers.
A website which accommodates the people requirements concerning a given business will attract multiple visits in a day. There are a number of obvious reasons which will definitely lead to low visitation in a given page. Some of these reasons include; poor organic search listing options as well as poor reputation.
As a website owner, it can never be your intention to annoy people after all the reason which makes you build the page is to have as many visits as possible. So have you ever become concerned about why several websites still do not attract many customers despite the fact that they are still hubs of content? Here are some of the reasons.
Your website takes long to load the content.
A human in nature is made impatient; anything which might take long on waiting will possibly lead to boredom. For instance, according to research done by KISS metrics, an approximate of 47% customers believe that it will take a maximum of two seconds to load.
A good number of 40% of consumers visiting a page will leave if it takes more than three seconds to load. It is even more important noting that even an overwhelming 16% will abandon your page if it delays by a second to load. For a website owner to satisfy their customers, they have to ensure that their page loads within the shortest time possible.
To keep people stuck on your page, you have no option but to keep optimizing your site’s load performance. Some of the factors which will affect your page load are; videos, code and the size of the image.
If your web page has auto-playing multimedia content.
Imagine if a situation whereby someone is enjoying a silent section of browsing then all of a sudden a funny video, a kind of an advertisement or a song comes along. First, this is not the content they were attempting to reach. It is even more annoying when they cannot find the stop button to such content. What do you expect such a customer to do?
To avoid causing such annoyance to your customers, try as much as possible not to force content which they do not need to them. If you have to allow such content into your web page, then allow your consumers to choose when to play it. If you must include it then kindly let it begin with a sound off.
When your website contains excess pop-ups.
A serious visitor to your website will not expect unnecessary pop-ups. In a situation where this happens, the customers may end up being annoyed, leave the page and never come back to it again. When you have to include pop-ups in your web page, then choose them wisely. Some of the pop-up messages you can choose to include in your website are the ones with options like; “NO THANKS”. After all, it is your website, and you can dictate the content to be added. You have an option of telling whoever is forcing the content on you that you do not intend to improve your website.
If it is a must to use pop-ups them, they should be used in the correct manner. That is;
- They should be made smart. This means that you will know when to use pop-ups to customers. A CTA that is smart will allow you to know the right stage when to display a pop up to a customer. To get this right, you need to study how to come up with a smart CTA.
The pop-ups need to be used in moderation. If they have to come in, then let them appear in a manner that will not disrupt the consumer from accessing their intended content.
Good navigation means that when people visit your website, they have proper direction on what to do. You give out some clear directions about the steps to follow to access the item one requires. To achieve this successfully ensure that your website has; jargonless page copy (this need provide a clear primary call-to-action) as well as a clear headline copy.
When your website is not optimized for mobile.
The content on your website needs to be friendly to the users of mobile phones. It will be a bit cumbersome for a mobile phone user to keep on scrolling the content from right to left to get a clear view. It is equally tiresome to keep on zooming the content reason being the words are too small to appear clearly. To ensure that your customers do not go through this ensure that you give them mobile-friendly content. It is right to be well versed with choosing the right mobile optimization approach.
If your website contains a keyword-stuffed copy.
Imagine a situation where you get to a web page, and all that you can find are endless keywords. Although of late Google’s algorithm is advanced and is capable of determining the page’s relevancy, you will still find some websites with such stuff. Such a website will be totally not interesting to a poor reader, and they may end up abandoning it within no time.
When your web page contains incongruous titles or headline with the content.
A well-crafted title is an essential tool in any webpage. When you give your great content titles, people are likely to click on them and access the content. You will expect a visitor to your page to end up being disappointed when they click to a given title and find totally unrelated content.
The experts advise that not to use attractive headlines to lure customers to your page. If you have to employ the use of this tactic, then make sure that the content provided under the headlines excites. If it happens to be the vice verse, then people will become annoyed, and they might abandon your page.
I do not mean that you should never use this trick in your webpage. The point is you can still capture the people’s attention through the headlines. If you have to do so, ensure that the content under it is what you promised—this will, of course, aid in building the trust of your consumers.
The kind of content you are writing is aimed to be consumed by human. When people come along interesting content, they tend to share it. It will be quite disappointing for a visitor to scroll left, right and centre of your content only to find that there is no button leading them to share. It will be quite satisfying to come across a social sharing button such as “tweet this”.
The social sharing buttons are important in content as they help the readers to share what they find interesting. Sharing your content will help it get more visibility. This translates to more site traffic, more lead generation opportunities as well as better search engine rankings. This means that a sharing button is an essential tool in your content as it serves as a tool of advertising the content.
If your web page does not explain what your company does.
Imagine a situation where you click to a website of a given page only to find that the company does not state clearly what it offers. In such a situation you are likely to abandon the page and never to revisit it. After all, you do not have an idea about what they offer.
The best websites clearly explain what they do, who they are as well as the activities which a visitor can conduct there. Some of the prominent companies such as Nike will not necessarily need to explain what they do for they are well known. It will be more disastrous for a new company in the market to fail to give out a clear description. It will even be worse to let the visitors to your web page think about what could be your company offering.
When your website is full of generic or cheesy stock photography.
Images can be included in your website, but adding them should be done with some order and discipline. There are some images you might come along and find them annoying. Such images may make a visitor abandon the page never to revisit it again.
The images attached to a given content will only be useful when they put out something clear for the customer. Some of the images you can include in the content are; the customers’ real images, the photos of the company, employees or products.
A website has become a key tool in business. The Covid 19 has made the web page more necessary to any serious business owner. You should understand that there is nothing like a perfect website. However, bad websites exist. The issues outlined in this article are what makes a website not meet its objectives effectively. If your website is experiencing any of the above issues, it is the time to sort them out. Otherwise, you will keep on recording very few numbers of visits to your webpage.