How to Differentiate Between AMP And Responsive Websites?

Amp And Responsive Websites

In the modern world, most individuals prefer using their mobile devices in accessing the internet. For this reason, it’s the developers’ responsibility to make sure they come up with websites that open easily through smartphones and related gadgets. Have you ever experienced slow loading when opening a certain website using your handset? It’s actually a major obstacle faced by smartphone users in need of the internet.

 A website’s slow performance or loading failure will likely result in many people saying goodbye and getting other options. Accelerated Mobile Pages, commonly known as AMP, was initially founded by Google. It was developed for publishing mobile-optimized content that loads almost automatically through optimization tools. Google came up with it to help establish web page projects having varied content- for example, videos, graphics, animations, and ads that experience faster loading.

On the other hand, responsive web designing was in the earlier days, the main for rendering mobile contents. It was also an idea brought up by Google, but later, got replaced by AMP. Now, if you’re wondering about how the two differ from each other, please keep reading to understand better. But first, let’s start by defining the two terms.

What is AMP?

AMP is a project by Google that aims at coming up with a highly optimized way for content delivery on mobile phones. In other words, it’s a wonderful method, which is highly specialized in providing super speedy mobile websites. Slow page loading was a big concern by Google; as a result, AMP came to the rescue of internet users who depend on their smartphones.

 AMP is also relevant for securing revenue gotten from ads popping up in different contents. A lightning speed internet brings joy as one can easily carry their phone anywhere and have access to a website they need. Additionally, most companies and organizations are on the lookout to implement the use of Accelerated Mobile Pages technology and equipment for their Website’s quicker access. The following contains more information about AMP and how it adheres to various coding standards;

  • AMP HTML- Your AMP page template features AMP properties and is standard HTML. Also, AMP specifics tags replace some standard HTML tags. Put in mind that using inline CSS, having a maximum of 50kb is necessary.
  • Cached AMP pages- With proper implementation of AMP properties, an AMP page copy will be cached by Google in numerous locations globally. This simply means that the page will have a high seed for every user, regardless of their location.
  • AMP JS- AMP websites mainly rely on their AMP JS library for implementing the best AMP practices to make sure there’s fast loading of pages. Most importantly, it ensures asynchronous loading by third party resources. Doing this helps prevent the remaining page from loading at the same time as the resource.

Defining Responsive Web Design

Amp And Responsive Websites

In Responsive Web Design, the page is designed to respond following the device’s environment and behaviour. For instance, the web page may automatically resize based on the screen size, orientation, and platform. It further relies on colour, resolution, and other properties on the user’s gadget. By doing so, it provides a greater user exploration and experience regardless of the device in use, thus eliminating the need for another mobile site.

The differences between AMP and Responsive Website Design

We should all put in mind that AMP and Responsive Websites are both applied on a smartphone. However, the two have different goals- for example, AMP is a web project meant for instant content delivery to mobile phone users. We can say it mainly focuses on internet speed. On the contrary, Responsive Website Design is designed for organizing a website to work on any user device, be it a mobile phone or computer. It majors on flexibility.

Another point is that AMP can peacefully work alongside a website currently in use, whereas responsive Website would replace it. When using AMP, be sure to retain the websites that are already in use. That suggests you can use AMP exclusively. You can as well add it to either a responsive or non-responsive website with no need to redesign the site. This is unlike a Responsive Website, which requires redesigning, and that implies substituting the existing Website.

While Responsive Website applies to almost all websites, AMP is only associated with static content. AMP is mainly useful in informational pages, blog entries, news articles, and published content, among others. Conversely, Responsive Website is properly equipped with custom applications and web forms.

Do you know how the two affect user experience? Well, a user’s experience is termed good when business is favoured. If you offer a great user experience in your service, then most of them will possibly trust you. They’d engage more with your Website and recommend it to more other users in need. The good news is that Google’s search algorithm is highly developed for favouring sites giving a good user experience. Having mentioned that, two primary indicators have been identified to provide a good user experience on smartphones, including speed and mobile-friendly test.

We can, therefore, conclude that Responsive Website Design is great at delivering a mobile-friendly service, but terribly fails on speed. AMP, on the contrary, was made primarily for speed optimization and is mobile user friendly. It was created by Google to clearly define to us what a quick and mobile-friendly experience resembles.

Duplicate content issues also form a topic of discussion to differentiate the two functionalities. It’s gauged by the so-called responsive page, which means a site served in a separate layout. Such a page is displayed as per the way it’s accessed. Note that AMP pages are showcased to the user from Google AMP cache. Their URL also differs. For this reason, one has to sort out the duplicate content. You should also understand that AMP cache from Google is a proxy-based content delivery system for every legal AMP file. It’s meaningful for fetching AMP HTML pages, followed by catching them, and finally enhances its automatic page performance. The same case doesn’t apply to Responsive Website Design because it lacks problems relating to duplicate content.

How about a website becoming either AMP compliant or responsive? Yes, it can be mobile-friendly or responsive through media queries addition. Media queries enable the content displayed to be as predefined by the user without any change on the information. We can say it applies the CSS method as provided by CSS3. Moreover, media queries are responsible for the use of various CSS style rules that have characteristics such as colour, height, and width. Media queries are logical expressions, which can be either right or wrong. For instance, a media query is correct when the necessary style rules or sheet adheres to the normal cascading rules.

Google expanded its Responsive Website Design use as a ranking signal. It’s the reason for Responsive Website to continue serving as a ranking factor. It’s unlike AMP that’s not a ranking signal as once said by John Mueller, a Google Webmaster and analyst in trends. You may also be interested to know if Google gives reports concerning AMP and Responsive Website in search analysis. Yes, that’s right because any issues about mobile responsiveness are reported under search traffic. For AMP, any problems experienced get shared in the search console seen under search appearance.

A report from Google stated that ever since they began working on users’ mobile experiences, an AMP global adoption has been noticed in large numbers. That includes sites such as e-commerce, recipe websites, travel, and entertainment, among others. Up to date, the Google index has over 150 million AMP documents and more than four million keep adding weekly. Mobile searches continue to increase dramatically, and AMP is becoming more useful to search marketers.

Advantages and disadvantages of AMP and Responsive Website

AMP Advantages

  • Contains AMP JS that highly specializes in providing speedy mobile websites. The AMP project offers JavaScript codes necessary for web page loading speed.
  • Provides a quicker and better mobile page optimization. Faster loading is essential to page users. It’s true because if your page loads slowly, you’ll potentially lose a lot of followers. That would mean that your service quality will be questioned and rendered meaningless because users are already using another site. Consequently, your business will get damaged.
  • The AMP page style allows for a single embedded sheet. Its webpages must include inline CSS. No external style is allowed unless maybe you’re creating custom fonts.
  • It contains an AMP HTML format that enables one to begin working with. Page modifications can be done as desired. However, you need to realize the difference between AMP HTML and typical HTML before starting.

AMP Disadvantages

  • Can only engage in static content. This is due to the same appearance by static content whenever you load the page. Unfortunately, any time you work with more components or have extended CSS elements, your page will take more loading time than usual.
  • Involves third party JS limitation. We all know the vital role played by JavaScript in digital webs design. The loading speed in AMP JavaScript code is enhanced by AMP JS, but it can’t allow another JavaScript addition on the page being used. It means you’ll have to use what’s available.
  • AMP provides a swift speed in page loading because of having an internal CSS. Nevertheless, with more pages and website designs than usual sites, a user must include an external style sheet for each page. But it’s not the case with AMP.

Responsive Websites

Responsive Websites Advantages

  • Responsive Website offers flexibility to your site. One can possibly develop a page that responds instantly to a visitor’s screen size. Your webpage users are allowed the ability and reach for mobile experience excellence on multiple screen sizes. It’s not only used for mobile devices but also other gadgets and user experiences.
  • In Responsive Websites, there are no JSS or JS related limits. One can have a framework or third party plugins on what’s being worked on as wished. No restrictions if you need additional CSS and JS for functionality and creativity.
  • Responsive Website enables the use of CSS files for ceasing repetitive codes and making them less. You can again create a responsive and separate form style, which prevents confusion and allow easier CSS file tracing. Any desired framework can be added to improve your work.

Responsive Websites Disadvantages

  • The most common problem with Responsive Website is its slower performance. The factors that can affect its loading speed include asset size, code density, plugins, location, and server performance. The Responsive Website design idea is sound and has an excellent vision. But, implementation is what causes issues and defects.
  • It also comes with third party JavaScript restrictions, which highly affect the loading speed of a page. While you can fulfil your needs with it, code optimization and compressing the JS and CSS to acquire better speed is relevant. The bottom line

The bottom line

Accelerated Mobile Pages (AMP) and Responsive Website Design have various differences, as seen in the above discussion. Responsive Website works well in offering an optimal user experience, whereas AMP is incredible for faster page loading without any chance of losing a page layout. Depending on your needs, it’s up to you to decide between using AMP and Responsive Website Design. Just be advised that AMP favours pages with no heavy functionality and animation. On the other hand, heavy content requiring access via mobile phone or computer can be favourable with Responsive Website Design.

Challenges may sometimes come in if you want to incorporate the two components to your Website. But you can always link up with experts for more advice about the two functionalities. Otherwise, AMP is the future with a huge opportunity that no search marketer can assume. It’s because most mobile phone users prefer speed and optimum content display at their convenience. Is there any business person that can neglect the power of having their website information display properly on clients’ phones? Definitely, nobody would. That’s why most entrepreneurs will work closely with qualified personnel to ensure their websites get the best practices for better performances in their businesses.