What Is the Best Caching Plugin To Use For WordPress?
Your website’s loading speed is one of the few critical issues you should maintain at optimum at all times. From the start, you might have a fast loading WordPress website, but then time passes, and it starts to lag. Customers won’t like this, implying that you need to consider installing a WordPress caching plugin to improve your site’s speed and reliability.
There are a number of WordPress caching plugins. The best plugin must enhance your sites speed. This article looks to discuss some WordPress caching plugins available in the market with the aim of establishing the best.
Why should I use a WordPress Caching Plugin?
As you continue posting new content on your site, your WordPress eventually becomes too loaded to work as optimally as it used to. Other probable factors for slowing your site are installations of additional plugins, growth of the site, and increased traffic on your WordPress website. Also, say you have a low-quality web host, you are likely than not to experience lagging of your site.
The best remedy is to install a caching plugin. So why do you seriously need to consider a WordPress Caching Plugin? Here are some of the reasons;
The impact of lagging on your site
If your site’s loading speed is slower by just a second, you are likely to lose millions in sales inside a year only. According to Amazon, the online retail giant estimated that if their site loaded just one second slower back in 2012, it would have cost them $1.6 billion in sales. Looking back, this figure would averagely be 100 times in the current market.
Slow loading times are excessively costly to you and your brand. Prospective clients and customers visiting your website easily get bored with slow loading sites. A survey conducted by Kissmetrics reveals that 40% of visitors to your site will lose patience and leave if it takes more than three seconds to load. This, therefore, means that every delay in loading for a second reduces conversion by 7%.
For those selling products on their websites, slow sites impact your ROI negatively. Additionally, if the goal of your site is to increase subscriptions, increase views or enhance clicks, you run a risk of not realising these goals.
In general, even a second delay in loading time is worth billions of costs either in sales, conversions, or subscriptions.
Low Google rankings
Google uses page speed as a factor when determining where to rank your content in its search engine results pages (SERPs). So, if you want greater search engine visibility and more traffic from sites like Google, you need to speed up your website.
No matter the purpose of your website – whether it’s to promote products and services or simply build an audience – higher bounce rates, reduced conversion rates, and decreased search engine rankings hurt.
One of the ways to improve your WordPress’s speed is to install reputable caching plugins. Before analysing the best version of this product in the market, let’s learn what caching plugins do.
What Does a Caching Plugin Do?
Caching plugins help WordPress work more efficiently. Whenever a click is executed on your page, your site begins a series of multiple code and command executions that help it optimise and respond accordingly with the input. Your WordPress website dynamically and automatically initiates a number of database queries embedded in the development code to display what is required. A caching plugin will create a static version of your content. Thereby eliminating other numerous steps the page is designed to undergo, hence reducing the time taken to load a certain page. This ultimately results in faster loading and happy visitors.
Which is the Best WordPress Caching Plugin?
In testing the best WordPress Caching Plugin, we used tools such as the GTmetrix, Pingdom, and Google Page Speed Insights.
I’d like to call your attention to other factors that you can use to eliminate trash from your prospective list for best caching website plugins. Most notably are the reviews and ratings.
If you are in the market for a reputable free caching plugin, you may try a few before you finally find one that complements your needs. To minimise the trouble, you can get some of the best caching plugins by simply visiting the application stores or online sites that review them. Afterwards, consider only those that have received the approval of 4/5 stars in ratings. Anything below 4.0 s not worth your trouble.
Secondly, you can consider the date of the update. Those caching plugins that have taken more than two years without releasing an official upgrade should not get your attention more than once.
Finally, check the plugin’s features to ascertain if it is what you want. Similarly, you need to treat these commercial caching plugins in the same way, to ensure that what you are paying for is what you will receive. And, while at it, you should know how to configure your newly obtained WordPress Caching Plugin to maximise its benefits as you go forward.
As we earlier noted, it makes a profound difference if your site loaded a second faster. So push all you have to ensure that you have better conversions, positive reviews and feedback from customers and that Google rankings do not plummet. All these can be ensured by obtaining and configuring your caching website well and in a manner that puts you in a position of competition.
W3 Total Cache is one of the most popular caching plugins for WordPress. Currently, there are over a million active installs globally and has 4.3 out of 5 stars’ ratings in the WordPress Plugin Directory.
The frequency of releasing updates is just a few months apart. This makes it one of the most used pieces of software, including major publications such as Smashing Magazine, Mashable, MakeUseOf, Web Designer Depot, and many others.
W3 Total Cache reduced an average of 0.62 seconds from the baseline loading time, with an average improvement of 20.64% on page speed. Also, according to Pingdom, the plugin shaved an average of 1.06 seconds off the loading time, with an average speed improvement of 29.16%.
With an average rating of 4.2 stars out of five and over one million active installs, it is no secret that WP Super Cache is one of the most reputable WordPress Website Caching Plugins in the market.
This caching plugin is specifically applicable when one wants to intensify the server speeds and prevent the site from crawling, especially during high traffic surfing. WP Super Cache cut down the loading time by 0.85 seconds in GTmetrix, improving the speed by 28.07%. In Pingdom tests, this plugin cut the load time by 1.03 seconds, improving the speed by 28.61%. This is an excellent option in preventing site overloads due to traffic spikes.
WP Rocket is a premium caching plugin. Subscription costs are as follows; A single-site license costs $49, a three-site license $99, and an unlimited license can be yours for $249.
It is arguably one of the most purchased commercial WordPress Caching Plugin with over 100k active installations.
The most popular premium option in our comparison of the best WordPress caching plugins. It consistently scores well in side-by-side comparisons with other caching plugins for WordPress and is currently installed on over 100,000 sites. According to GTmetrix, WP Rocket cut the loading time by 0.98 seconds, improving the speed by 34.12%. In Pingdom tests, it cut the loading time by 1.27 seconds on average, with a speed improvement of 35.21%.
WP Fastest Cache is not as popular as the first two; however, it has a healthy number of active installations in 100ks. It is similar to the rest of caching plugins with slight differences exhibited in customisations as it has fewer compared to others.
It is often updated and enjoys a healthy rating of 4.8/5 stars on the WordPress Plugin Directory. WP Fastest Cache did not prove to be the fastest, decreasing load times by just a half-second in either case. This led to a speed improvement of 15.3% in GTmetrix and 15.74% in Pingdom.
Hyper Cache is a PHP caching plugin that works on any WordPress blog. This software does not require complex configuration to work, hence scoring on its ease of use. It has separate caches for desktop and mobile users and an extra feature that allows it to cache efficiently even on sites with very active user commenting and discussion participation.
It has a 4.5/5 stars rating, and there are over 50,000 active installs according to the WordPress Plugin Directory stats.
In GTmetrix testing, Hyper Cache reduced the page load time by an average of 0.45 seconds, improving the speed by 13.75%. Its Pingdom tests showed a decrease in load time by 0.71 seconds and improving the speed by 20.37%.
Comet Cache is a free caching plugin that enjoys unprecedented ratings of 5/5 stars. It is easy to configure. In fact, you dint need to configure. It’s a “plug n’ play” software, where you simply download, install, activate, and you are good to go.
Additionally, it comes with cool features for those looking to customise their pieces of software. For those looking for advanced configuration options, you can pay a premium package of $39 and continue enjoying cool features.
In GTmetrix, an average page load time decrease of 0.92 seconds was recorded, improving the page speed by an impressive 32.13%. In Pingdom, 1.26 seconds were shaved off the load time, improving the speed by 35.07%.
Cachify features several different types of caching and works with WordPress multisite installations. It’s rated 4.7 out of 5 stars and has over 20,000 active installs.
This plugin took an average of 0.78 seconds off the load time in our GTmetrix tests, resulting in a speed improvement of 27.89%. In the Pingdom tests, Cachify decreased the load time by 0.74 seconds, resulting in a 21.14% improvement. Simple Cache
Just from its name, this is one of the simplest caching plugin available for you. No wonder it has a 4.7/5.0 rating and is installed with more than 1k active users.
On its efficiency, Simple Cache took an average of 0.75 seconds off site’s load time in GTmetrix, with an average speed increase of 26.93%. In the Pingdom tests, it shaved off almost an entire second, leading to a 26.62% increase in speed.
As earlier discussed herein, website speed is a critical factor in ensuring success online. Be it you are a digital merchant, a marketer, an influencer, blogger, etc., you need your WordPress website to work with optimal speeds to realise your online goals.
We further highlighted the reasons why you need to take your site speeds seriously, including maintaining conversions, ranking well on SARPs, and increasing clicks ratings for the positive feedback.
One tool we recommended that may be of help in enhancing speeds on your site is the Caching Plugin. We also reiterated that there are several types flooded online and that you needed to observe sobriety to find the right tool.