How to Find the Right Website Design Company for Your Project
The website design market is littered with numerous companies, and the biggest headache is finding the right web design company. The task can be monumental, especially if you are getting started without a hint of how the internet works. But fortunately for you, that is going to be our main point of focus today.
The decision to identify a web design agency or company that can walk with you through the development and design of your website isn’t a trivial matter. First and foremost, regardless of your business niche, you have to start by setting out your project’s targets and goals. After that, you must do your due diligence to understand a perfect website design company’s makings.
The second most important thing to bear in mind is that your website will be the online face of your business. That said, you will want to gather sufficient information beforehand. The number of firms you will find out there have varying price rates and the quality of work. Failure to understand the criterion involved in selecting the right web design agency can put your project into a conundrum. Overall, whichever company you end up with, you will want to get the value for your money, which is why this article will cover all the priority aspects to consider before choosing your website design company.
Perfect website design company: Selection criteria
In this section, we shall compile all the relevant elements to bear in mind when looking for your project’s right web design company.
First things first, do your due diligence to find out what the company charges for its services. While on it, gather similar pricing information from at least five companies for comparative analysis.
This process needs dedication, though. Most agencies provide different packages and non-packaged services. That makes the process of researching price rates quite difficult and time-consuming. However, it would help if you dedicated your time to your homework. That is how you can find out the most affordable but ideal web design company that you can work with and hopefully enjoy a long-lasting partnership.
Unfortunately for you, most web designs tend to make the process a lot more complicated. That is so because these firms don’t publish their price rates regarding the packages they offer. Often, agencies, regardless of size, location, or reputation, prefer not to disclose the internet’s pricing. Instead, they want prospective clients to contact them directly. Whether this option seems inconvenient or not, I suggest that you reach out to them, talk about your project, and then ask them to work out a web design quote for your project.
Furthermore, you will find out that only a handful of web design companies do publish their price rates, which implies they are committed to transparency instead of those that don’t publish at all. However, it is highly unlikely that you will come across any listings anywhere, as far as the web design package price rate is concerned. That is why you have to do your homework, contact the company, and see if they can get your project started.
How much is your web design project worth?
Before you can commit to designing a website, you must evaluate your pocket to establish whatever amount you are willing to put down. Depending on your business priorities, the budget you choose to work with could be anything from a shoestring to unlimited funding. Nonetheless, having a number on the paper that is already figured out could make things much more comfortable. Like any other form of investment, it would be convenient if you set up a flexible number that can cover the likelihood of any upsells that may arise in the course of your project.
Naturally, you are a customer bottom line, and your instincts would be to put down less financial input and still expect to get better results. On the contrary, most agencies will make upfront recommendations for you to spend more to achieve trendy website designs. The agency has a monopoly over the skillset and expertise with regards to web design. Also, they possess the financial incentive to raise such recommendations at any time.
While the agency might be inclined to treat you as their potential customer, it can work to your advantage if you give them a lower budget than their average, say 60% to 90%. That way, you will allow yourself some wiggle room when it comes to negotiations regarding what you are willing to invest in your website design project going forward.
Leave no stones unturned.
Often when projects are already underway, clients realize that most web design companies inject hidden fees in the overall cost. Whereas you might consider the quotation figure as all you will have to pay upfront; you might spend north of that figure. That is how it works: Web design companies embed hidden and upfront fees or charges in the fine print of their customers’ contracts, which you might not realize either. To ensure you don’t spend well beyond your planned budget, try to inquire with the agency concerning any hidden upfront fees to avoid surprises.
Furthermore, you have to be thorough and keep abreast with the company’s policies regarding fees. Whether they charge for the occasional website updates or the extra time and resources they put into maintaining your site, read the contractual fine prints to ensure you have the answers to such questions. This way, you can have a good head start towards having your project evaluated by the prospective web design company.
Check the groundwork of what the company has already accomplished.
A majority of website design companies provide access to what they have accomplished in the past. They offer a portfolio section on their official website where prospective clients can check out the websites they have already built and designed. That said, what exactly would you be analyzing given that portfolio? You have to ask yourself the following questions: are the websites’ user interfaces responsive and easy for users? Are they similar in scope? Or are the websites similar to the targets you are looking to achieve?
If you can come up with fair enough responses to the questions above, then it might be easier to decide on the web design company to partner with. While most companies have numerous projects under their belts, it would be easier if you shortlist a sample that fits your price range and checks out their functionality. Also, try to look out for any unique features the company implemented in each project. You never know because this might indicate how willing the company is to embrace or bring new ideas to the table. Overall, with this information in mind, you will have a rough idea of what to expect from the company going forward.
Does the company embrace vibrant and trendy website designs?
In the world of web design, you will find many platforms that are pretty pants down, but no guarantees of having a beautiful web design would convert quality leads. While beautiful sites capture the customers’ attention, there is much more that goes into web design. That is what you have to find out from the company. A navigable website that allows customers to swipe seamlessly from page to page is ideal for lead conversion.
While on it, inquire to find out if the company you are looking to work with can design a website that uses vibrant and trendy designs on the market. Good web design companies are abreast of all market trends and are always primed to adopt such trends ahead of their competitors. That is a good indicator if you are looking for the right web design company for your project.
Does the company assign their client’s individualized support personnel?
After you contract a company to work on your project, it is only natural that you would want to reach out and iron out the problem whenever you encounter a web hiccup. That requires the company to assign you someone who should solely be responsible for handling your needs website’s needs. Failure to do so means you are being set up with a contractor that isn’t willing to take responsibility.
As you would expect, your website will require minor changes from time to time. Thus, instead of contacting your company and talking to the first person who picks your call, the ideal situation would be to have a specific person assigned to you by the company to whom you can reach out at any time. By doing so, you can have their name and contact information because they know the responsibilities they have to render to your site.
Does the company have website hosting capabilities?
There are instances where a website design company may not work in sync with specific web hosting services. Suppose you find out that it is important to inquire beforehand to establish the best company for your project, as is the case. For example, when your website design company doesn’t work in sync with your hosting web service, the company may either choose to host it by themselves or switch the hosting service to their affiliate or contracted hosting service.
Having this information in mind is crucial before you can settle for your preferred web design company. Which means you have to do your due diligence to find out first. Besides, no one would fancy waking up one day to find out that their website is being hosted on another service under a different username and password.
Talk about your website design project with a company’s rep.
After all the due diligence is done and you feel it is time to keep it rolling, you can call the company and set up a meeting to discuss your project’s ins and outs. This step is vital because you will evaluate three key points, namely;
- Are they the kind you can have chemistry with for the long-term?
- Is the web design company interested in having you onboard for the long-term?
- Are they narrowing you down on to an immediate hard sell?
Those discoveries are important because you are setting yourself up personnel you want to rely on to build your business’s face to your potential customers. So, please pay close attention to how they go over the details with you on the phone. By doing so, you can know whether they can be accessible or friendly to reach out to, just in case you run into a wall.
Additionally, as you go over the details with the company rep, you will have a firsthand opportunity to set achievable deadlines. Once everything has been planned, you can monitor and track your project‘s progress with the website design company and even make amends depending on what your priorities are.
Monitoring your website design project’s progress with the contracted company gives you a clue on whether or not you are lagging on your goals. By so doing, you will have clarity on whether or not to contact another company if you feel unsatisfied.
Bingo. You now have your ideal website design company for your project.
Once you have done all the due diligence and you have all this information at your disposal, you will hardly go wrong in finding the right company for your website design project. Go for the ideal team that you can build strong relationships with and work with for the long-term.
The digital era has come with lots of technological advancements. That has given more impetus to the trends we see in the world of web design. Having a professionally designed website is necessary for all businesses, regardless of size or location. All that is because of one reason: Every time a site visitor checks out your site, they will first land on your homepage. At this point, they will see your web design, the product banners, the typography in use, and the overall presentation of your website. All the above elements should give a strong first impression. Therefore, these aspects should be a priority when choosing the right web design company for your project.