How do I find salespeople for my marketing and website design company?
Company sales managers are in a constant, never-ending battle when recruiting and retaining top salespeople. That’s because it is common knowledge that hiring top-notch salespeople goes a long way in helping your company peddle more products and services. These people are in high demand, and it isn’t an as simple task to get your hands on them.
Whether you are an established manufacturer or a startup, finding distributors for your product can be a tall order. You would be surprised at how the usually established brands find it challenging to hire salespeople. It can all be explained because sales managers understand that a first-class sales team can differentiate between failure and success for marketing and website design companies. Whereas the task of putting together a great sales team isn’t easy, this brings us to the question; how do you find good salespeople for your company?
Conventionally, people tend to use the services of recruiting companies at a specified fee. But there are other inexpensive ways to find salespeople for your marketing and website design company. Part of what makes use of recruitment companies a hit or miss is that not all sales representatives have what it takes to hit the ground running for your marketing and website design company. Read on to explore the strategies you can use to successfully find and recruit top-level salespeople to enhance your sales.
Search and recruitment strategies for salespeople.
Primarily, sales peoples’ sole purpose is to introduce, educate, and take orders from product lines on a commission fee or compensation. Their commissions are calculated as part of the overall wholesale price instead of the price differential between the selling and buying prices. That qualifies why most sales managers prefer to use salespeople to expand regional sales, and that’s because it is perhaps the cheapest sales promotion strategy out there. Salespeople are hired through different avenues. The following are some of the strategies you can use to find salespeople for your company.
Employ the services of a sales recruitment agency
That is the standard method I will suggest right off the bat. It is considered a conventional strategy because we naturally assume that recruiters have a broad basal knowledge of what you are looking for in a sales representative. Besides, recruiters at sales staffing agencies probably started as salespeople themselves. As such, they are likely to tell what to look for when they hire new personnel. Meaning, they can easily spot the characteristics and weed out bad apples.
Plus, looking at how this strategy works, staffers at recruitment agencies only get paid when their recruit gets hired. Thus, this offers a motivational factor to do the best in finding the right candidate for the sales post. Additionally, sales recruitment agencies are organizations that operate like any other. Therefore, you would expect them to have enough resources, time, and skills to ensure they make the right choices.
Be in the habit of recruiting all the time.
As stated earlier, the process of searching for real talent is your sales docket isn’t an overnight escapade, and, boom, you are done. It should be an ongoing process. The upside to this continuous process is that you will always have a contingency plan. That is, you wouldn’t start looking for a replacement when one salesperson leaves because you already have an accustomed intern in handy who can do the job as well.
Fixing things in a hurry has its downsides. Remember that you are human, and therefore, the urgency and the time constraints in replacing a departed employee can cloud your judgment. As such, there is a high likelihood you might settle for mediocre candidates. The idea here is that you should go for the ideal hire and not the convenient one that comes first.
Recruiting all the time isn’t as easy, nonetheless. You have to incorporate an inbound marketing strategy that appeals to top sales talent. That requires a continuous update of the website with your brand’s identity, culture, values, as well as the details about the rewards you are willing to offer salespeople who choose to work for you. Besides, you can embed a link on your website that directs clients to apply for sales jobs at any time. This way, you wouldn’t be pressed for time when choosing the right candidate.
Ask existing dealers or entrepreneurs.
Asking for the business’s established names to give you referrals to the best salespeople out there is one of the most commonly used tactics. Companies with established names can bet, have multiple dealers out there they are already working with, or have worked within the past. For startups, getting high-end sales personnel can be difficult because the competition to retain them is cutthroat.
In such scenarios, what would these established companies do? They already know who the right personnel is and therefore, would give you sufficient information on who you can contact for the services you want. Besides, you can join entrepreneur networking organizations and get access to resources.
In such networking forums, you can ask the existing members to recommend and even offer you contacts of the stores where they sell their products. That will save you a whole lot of time and other resources.
You can find salespeople from trade shows and showrooms.
Trade shows are excellent places to solicit salespeople. You will find out that most of the booths set up at such events are run to buy sales reps or groups. More often than not, these people are outstandingly friendly, and they will be willing to talk to you about the likelihood of representing your product.
On the other hand, Showrooms showcase products all year round and are mainly run by sales rep companies who could be seeking new products in the market. Whereas showrooms and gift marts are not open to the public, you can quickly check them up from online directories. That applies to trade shows too. You have to check them through online categories and then contact those dealing with your products’ category.
You can use social media marketing to instigate sales distributors to consider working with your product line. Most sales personnel are active people on social media platforms. If they are interested and have liked your product more times, you can inquire to see if they can become part of your sales personnel team. That can do make them choose to work with your line of production.
Create a reward-based referral program
That is quite a handy tactic because you will need your current employees to help you find salespeople. Here, you can incentivize your current sales team’s program to keep a lookout for top-notch talent out there. As such, they should be rewarded for going out of their way to identify top talent and refer them to you on your behalf.
This strategy can pay off quite well because your current sales team already knows what it takes to work for your company. As such, they will be primed to spot the right person who can succeed while working in your environment.
Of note is that this strategy works best if you set a minimum performance criterion regarding the incentive. This way, your current team will ensure they find the right personnel and ensure they work for you to achieve targets.
Create job application ads on directories
Put ads on newspapers and directories to inform dealers of your line f products. However, this strategy would require a great deal of vetting to identify what can interest you as being great for your company. Remember that newspaper ads can channel more but incapable dealers and salespeople who would do more harm than good to your company in the long run. That is why you have to ensure that the dealer doesn’t dilute your product outreach.
How to find salespeople: Quick guide
Salespeople act as the bridge between the manufacturer and customers. They come in different categories; some work in trade shows and gift marts, while others work in showrooms. But ultimately, they are all involved in expanding the outreach of your product on the market. This section will learn how to add sales personnel to your staff without much of a hassle. Let’s dive right in.
Set up a sales personnel recruitment budget
That amounts to everything you will spend in conducting interviews, plus whatever commission scheme you would like to offer your hires. To establish this amount, especially for a startup, it would be best to consult with hiring managers and the accounting docket.
Outline the sales personnel’s job description
That has to do with what your new hires would be required to accomplish with your company. Whether it is on a contractual basis, you will need to let them know, including the minimum level of experience you need.
Put a job application ad on your website.
Having your company post job applications on your website says a lot about the potential of your entity. Salespeople seeking vacancies would like to be associated with massive and expanding companies. This way, you will enhance the likelihood of attracting applications from top talent.
Inquire for recommendations from friends existing agencies
You can ask friends who market to similar people to offer you a recommendation. You can’t go wrong with such strategies because they would know someone qualified for that post. Besides, you can ask agencies to recommend someone who has experience working in a similar line of products. This way, you will get a list of people who have the potential to do what you’re looking for. Once you have enough of those recommendations, you can arrange for job interviews at this point.
Ask them the right questions through an interview.
Usually, before you hire anyone, you would want to ensure that they are up to the task. That said, you should be thorough and put the interviewees to the test. For instance, while conducting the interview, you can have them pitch your company to see how well they can sell.
That isn’t bantering, so to say. Instead, you will be testing the level of preparedness as well as the sales skills. Besides, you can test their tolerance, their capabilities to work under pressure, their communication skills, and the level of stuff they already know about your company before having them work for you and champion your brand. Those who score above average on the qualities mentioned above are interested in working for your company.
Ask established sales reps for their recommendations.
Now that the interview is over and you have some names off the bat of the people you are looking to work with, you don’t have t stop there. You are not taking any chances, remember? So, reach out to some successful sales reps in the business to see what they have to say about your picks. You will be surprised by the assessment you will get. First and foremost, salespeople tend to do a lot of networking. For that reason, they know each other pretty well. This way, you are likely to get a qualified candidate and with little doubt about their abilities to perform.
Most entrepreneurs, whether startups or established ones, have grown their businesses with salespeople’s help. But you are probably wondering just how that is potentially possible. Well, the competition for excellent sales personnel is cutthroat. That is because everyone wants to employ and retain their best sales talent.
Most startups face the difficult task of getting distributors. The first reason is that their product line is new, and the second is that they aren’t as established. The reasons may go beyond that, but the bottom line is how to find salespeople for your company. The above-listed tips come in handy to help you find the right sales personnel to help champion your company and production line.