How to Speed Up Your WordPress Website – Detailed Guide
Basics of WordPress performance
Fancy having a speedy WordPress site? Well, this isn’t only about improving your WordPress SEO but also about enhancing the user experience. Fast loading pages improve page views and user’s online experience. Today, the performance and speed of websites are increasingly significant. That is because internet use has dominated, and the average internet connection speeds the world over have gone up.
That explains why web users have become less tolerant of slow page loading times. Having a slow WordPress site has consequences, nonetheless. Research shows that more than 53% of online users are likely to abandon websites taking longer than 3 seconds to load pages. Furthermore, nearly 12% of online users will throw up after a measly 2 seconds. WordPress speed counts, and a lot.
Besides, Google has stated clearly that site loading speed is one central factor in search results ranking. Faster loading times will help you generate more page views and conversations. Fortunately for you, as a site owner, I will present some tools to improve your site speed. To ensure you have an easy time navigating through the detailed guide, I have a table of contents for you. So, let’s get down to it.
We have created a Detailed Guide to show you some easy steps to take to speed up your WordPress website.
Total Time: 6 hours
Why is speed important for your WordPress site?
As a site owner, you will want to generate more page views and conversations. The two are guaranteed if you have a speedy page loading time on your WordPress site. The following are reasons you should prioritize faster page loading time on your site:
Online platform customers are the priority for e-commerce store vendors. As such, they will expect to add products to the cart with a single click of the button, usually in a second. Therefore, if you are an online vendor running an e-commerce business via WordPress, you will have to ensure your site gets a seamless touch on the customer interface.
Research shows that at least 50% of site visitors will bounce off the website if the loading time exceeds 2 seconds. Therefore, to make sure you keep your page viewers, speed up your WordPress. Moreover, a StrangeLoop study that involved larger sites like Google and Amazon revealed that a loading time delay of one second could result in 7% fewer conversations, a 16% customer satisfaction decline, and 11% less page viewership.
Google categorically stated that site loading time is factored in ranking search results. That means sites with fast loading times are ranked higher than those with slow loading times. Therefore, to optimize site viewership, then you have to speed up your WordPress website.
How to establish loading time of your WordPress site
Before you decide to speed up your WordPress site, you need to establish your website’s current loading time. Bear in mind that the speed will vary from page to page, and that’s because of factors such as:
The number of requests it generates.
Size of the page.
Whether the page is cached or not.
Type of page content; either static or dynamic.
You might be tempted to think your website’s speed is okay on your computer when it is not. The probable reason for that is because you regularly visit your site. As such, modern browsers will automatically store your website’s cached data, which makes it easier to prefetch it. That makes your loading time to be faster.
On the contrary, that might not be the case for users visiting your site for their first time. That is why it is important that you test your website speed on a regular basis. Usually, the homepage serves as the benchmark for page loading times. So, if you want to check the speed of your website, I recommend that you use the following web-extensive tools:
They are free online tools you can use to test the speed of your website. After you have established the speed, the next question would be; what is the deal speed of my website? With the domination of mobile phone use, people’s concentration span has decreased, and so has their tolerance to slow site loading times. Therefore, an appropriate page loading time should be at most 2 seconds.
After running a diagnostic to establish your site speed, the tool you use will highlight what is making your site lag and then recommend solutions. Understanding the cause of your site’s slow down is the first step. As such, you will learn how to make performance improvements for the long-term. The following are the critical cause of slow WordPress:
External links embedded in your site – these may include ads or font loaders on display on your homepage. They can slow down your site performance.
Page size – if you fail to optimize images on your site, they may have a slow down effect on your site too.
Configuration of your WordPress – if your WordPress is not configured to serve cached pages, then there is a likelihood it will take more time to load pages. That makes your site slow.
Inappropriate plugins – if you use a poorly coded plugin, you will make your site slow.
Configuration of your web host – the web host that is not configured correctly will cause a slow down effect on your site.