Should You Build Your Own Website?
Building your website has its challenges as well as advantages. Upon weighing out both pros and cons, you can then decide on whether do it or not. For instance, the requirements for building a website are;
A goal. It would help if you had an idea of why you are building a website.
Your website should have a name.
Website hosting, when deciding on this, you should have adequate information on how types of website hosting differ.
A design. Your website should have a specifically designed design.
Content. The content on your website will specifically go hand to hand with the goal of the website.
Digital marketing plan, upon creating your website, you will definitely need people to check on it. This can be achieved through the use of an online marketing strategy.
Lastly, you will need Google analytics. This is an essential requirement for any website, and it provides rich insights into the number of people coming to your website, how they found the website. Who they are and whether they revisit your site.
The question is, should you build your website?
Here are six reasons why you shouldn’t build your website. We think you must understand why it’s a bad idea to proceed if you think you should build your website? Before we conclude why it is not a good idea to build your website, we will have to see the advantages and disadvantages of building one versus hiring an expert to do it on your behalf.
The advantages of hiring an expert.
Experts understand whatever they are doing. Since they have been on the job for some time, they are well-versed in the best practices to use. They know and understand the best procedure for coming up with a good website. They have enough experience in building all sorts of websites in diverse businesses. The experts are specialists in unique web platforms such as Shopify, Hubspot, Wix, Squarespace, and WordPress.
The pros can access information, tools, and other information vital to giving out a smart job. A professional who has the software talent required to do smart graphics can easily reach various persons with different skills.
A pro will give an A+ product. As long as you go for professional people will like the product you will get.
The shortcomings of hiring a pro.
You have to pay for the services. For a good website, you will not have an option but to go for an experienced person who might be expensive. For instance, a good website can go for around $3000.
The process requires some time to go through. For one to give you a website that meets the expected standards, they will take some time. This kind of project will need time for revisions, some editing, so you will not expect it to take a short period.
It would help if you took time in deciding the right person for the job for you. The market is full of pros, of which some are cons. Not all people who say that they are web designers understand the job correctly. You need to conduct enough research before you settle on a real web designer.
Doing the website on your own also comes with its pros and cons. We will discuss some of them here.
The advantages of doing it yourself.
You can save money. Though this may sound good, it may end up being a costly venture as well. Remember that if you do a website that does not meet specific standards, it might not be easy for it to attract clients. For instance, nobody will wish to get to a website that is slow, not mobile- friendly, and unattractive.
You will be able to go at your pace. Working on your friendly speed is good. It is convenient as you will work on the project when you have adequate time.
You will have a chance to understand your business better. After all, it is a project you have designed and build on your own you know each part of it better. You will not have to take the whole night explaining what your business is. You exactly understand the needs of your customers.
The shortcomings of designing your website.
You tend to know much. This might sound good, but it brings about negative impacts on your business. For instance, this can make you communicate too many details to your clients. The bad thing about this is that you may confuse them, thus failing to have any interest in your business.
As you create your website, you know well that you are not an expert in that field. Being an amateur and knowing it means that you may not design one of the best websites. A minimal number of people will be willing to visit a website that seems amateur as it will offer them very little.
Making your website takes time. This is not a project you will do overnight; after all, you are not a pro; thus, you need to be slow on it. This means that this project will eat a lot of your time. The time spends here can be spent in another productive venture.
Upon comparing the advantages and the shortcomings on both sides, you can make a concrete decision on whether to build your website or hire an expert. Some people will advise that consulting several professionals on how to do it before starting might serve you better. It is an excellent idea to go consulting the pros, but you may end up being even more confused by all the information you will get.
The creation of a quality website is art.
If you were going to get married, you wouldn’t have Uncle Joe do the photography if Uncle Joe doesn’t have experience. It’s too important of an event to leave it in the hands of an amateur.
The same is true for your website. Your website is far too essential to the success of your business to not invest in a professional.
Your time and money in the long run
Usually, people decide they should build their own website because of the low cost. Sure, you might be able to use a template and create your site, but you’d (more than likely) be lacking the creative skills necessary to develop a site that is geared toward your target audience.
The majority of the time, people will create their site, be unsatisfied with it, and hire a professional designer. Save the time and money upfront by just doing it right the first time.
The whole purpose of a website is so that when someone looks for the type of service you offer you can be found right at the top of the list.
There is a complicated science for getting ranked high on Google. You have to make sure that the search engines can find you, and when they do find you, they like what they see.
You’ll lose valuable business credibility.
In this day and age, a website is one of the first and foremost impressions you can make on a potential client. If you don’t think an unprofessional website is hurting you, you will do well to think again.
You get 5 seconds to make a good impression. Read that again and count to 5. That’s it. That’s all you get. Miss the mark in those 5 seconds, and you’ve just been passed over for the competition down the street.
Lack of support
If you are still asking yourself, should you build your own website? This is a huge drawback for any business managing its website. Unsurprisingly, the level of assistance you can expect to receive when you opt for a self-build website is often non-existent.
Website support will not usually be included, meaning that when you inevitably experience a problem with your site and require help, it’s going to cost you, or at the very least take up a significant amount of your time as you spend hours trawling through online FAQ sections and tutorials.
Peace of mind
When you do something that you don’t have experience doing, you never know if it is done correctly. That’s not a good feeling. This a great point against your question, should you build your own website?
When it comes to your website, you can’t afford this uncertainty. Hiring a professional affords you the ability to trust them to guide the process. How much is your peace of mind worth?
Several people have an assumption that creating a website on their own is a simple task. The availability of many tools for website development could be the reason for such observation. You should have it in mind that many of these tools apply generic templates. Such is not explicitly designed to meet the business needs in your mind. The development and designing of a website need a special kind of coding. This unique coding can only be attained by experts in the field and not just any other person. Therefore, for you to get the best website, do good research, and get an experienced expert in web designing to do the job for you.