Understanding User Behaviour: How to Make Your Website Design Convenient
The technological revolution, coupled with the drastic adaptation to the new marketing strategies, have evolved websites into something more than just textual information on a page. That is the digital age and users expect your website design to have the best overall experience. Everything from quality delivery, intuitive design, CTA placement and ease of accessibility impacts how long visitors can stay on your website.
Fortunately for you, with website tracking analytic heatmaps, you can easily make your website design convenient enough to meet your site visitors’ needs. That said, the goal of creating a website is to attract as many customers as possible. On the contrary, most website owners don’t care to take the necessary measures to ensure their site is user-friendly to everyone. Today, websites provide users with millions of products and services at the comfort of their living rooms. So, if you don’t make your site accessible and convenient, visitors would look elsewhere.
In this article, we shall explore user behaviour fundamentals and how you can integrate that into making your website design accessible and user-friendly to everyone. Furthermore, understanding user behaviour is the essential requirement needed to build a convenient website design. Therefore, we will dive deep into the most important aspects you have to address on your site to achieve a better user experience.
User behaviour: A brief insight
By definition, user behaviour refers to how users interact with a specific product or service. It can’t be quantified, but the interaction metric can be monitored and analyzed on your website. Such metrics include but are not limited to:
- Length per session.
- Conversion rates.
- The number of clicks.
Of all the metrics you can employ to monitor user behaviour on your site, the most important one is your conversion rate. That’s what matters to a website owner. So, if your website design is doing more harm than good to your turnovers, its time you altered some variables to influence the user behaviour. After all, the reason you monitor user behaviour is to learn why they behave the way they do. Tracking analytics indicate that user experience alone could trigger negative emotions or behaviours that can make over 80% of potential buyers disappear.
Have a look at the following statistics:
- At least 90% of smartphone owners have experienced websites that don’t permit mobile versions or aren’t designed for mobile viewership.
- At least 50% of first-time users state that they are unlikely to interact with your brand if they have had a negative mobile experience.
- At least 80% of potential customers are likely to bounce off your website if it doesn’t meet their expectations.
Overall, all these data and much more show the importance of understanding your web users’ needs and the impact your web design has on those analytics. The one stand-alone factor that impacts traffic on your site is user experience. Besides, web designers work on the principle of ease of use, which reigns supreme as an essential component that can better user behaviour. That brings us to the next question:
How do you make your website more convenient?
The main components that define whether or not a website design is convenient are:
Accessible websites have appropriately designed tools, and even people with disabilities can use them without any hindrances. That’s not the case for most sites. Currently, most sites have advanced tools that render them inaccessible for most people. The ideal scenario for a website should be that everyone can use it, irrespective of their conditions. That is the foundation of a website’s accessibility.
Millions of internet users have disabilities, various forms of impairments and different special needs. The conditions mentioned above can make it difficult for such a group of people to access specific websites. Therefore, as you design your website, bear these challenges in mind because it could be the only way you make your website more welcoming to all.
Let’s take a look at some of the ways you can make your website more accessible, and how to implement those guidelines on your site.
Use resizable text that doesn’t break your website.
Especially for those with visual impairments, it is easy to resize the text on some devices and browsers. That said, if you don’t develop a web that doesn’t support this feature, then any attempt by a user to resize text would break your web design or render it inaccessible.
Develop a responsive web design
Ideally, a responsive web design will adapt to any device regardless of the screen size. Besides, navigation shouldn’t be compromised whether the user is on laptops, tablets, or other devices. The images, fonts and the CTA buttons should fit on the screen.
A website with complicated navigation is like a maze to the user. The ideal design should allow your users to find whatever product they are looking for in as few clicks as possible. Thus, adjust your page navigation to be efficient enough for a better user experience.
Overall, when a site visitor lands on your website’s homepage, they tend to use the navigation bar to familiarize themselves with your site. The navigation bar is essential as it takes the visitor on a journey throughout your website and still offers a way back to the landing page. Therefore, make it less bulky by putting in only the most important items.
Use predictive personalization features.
Have you ever been recommended products based on your search or purchase history? That is what predictive personalization does. Sites like E-Bay and Amazon do that. As a site owner, you can customize your website to offer individualized experiences regarding their previous actions on your site. But remember not to overdo it by becoming very aggressive. Otherwise, you will be a bother to your site visitors.
Speed up your website
At least 50% of web users say the average site should load within 2 seconds. They expect your site to have quick loading times. If that isn’t the case, then a whopping 80% will likely abandon your site if it doesn’t load after three seconds.
That highlights why quick site loading times are key to keeping visitors on your site. Besides, the more they spend on your site in a single session, the more they are likely to do business with you. There are numerous tools you can use to increase site speed. Tools like Google’s Page Speed Insights and Pingdom can help you check your server’s speed and optimize images on your website.
Try to fix site issues based on users’ recommendations.
Useful websites have comment sections where users can air grievances and state what they would like to see improved on your site. They are at the centre of everything you do on your site. Therefore, listening to what they have to say firsthand will prime you to realize what you otherwise wouldn’t. Some users are going to critique your website, which is pretty standard. Your job is to turn those comments into positives and implement those features that the users liked more.
As they say, customers come first, and they are always right. In that spirit, putting your site users at the core of your website design is the right path to making it more user-friendly. The reason being, clients, would have everything they want to see on your site. That will enhance your site traffic.
Streamline your website layout
More people currently own smartphones, meaning, they spend most of their time researching the internet. A site that is optimized for mobile viewership has a greater possibility for many visitors. Research indicates that the average smartphone user spends at least 50 minutes of browsing per day.
Whereas most web pages are designed for desktop or laptop view, you can have a more comprehensive user reach by enabling your easy mobile view pages. That said, another aspect to take care of is the responsiveness of your site. That has to do with a smooth layout, size of the images and the ease of site access through the navigation bar.
Overall, your website should look great both on mobile and laptop. Whereas laptops tend to have a horizontal page orientation, mobile viewership is more compressed and vertical. Nonetheless, the site should be more seamless, and users do not have to zoom in or out every time they navigate your site.
The ideal site should have a strong call to action buttons that are placed strategically on the website’s layout. Especially for visitors who want to make a purchase or download a newsletter, strive to make the steps as simple and seamless as possible. Do not create confusion.
A strong call to action buttons is easy to identify, which means they should be in a colour that pops out against the background. Furthermore, CTAs are placed above the fold and any other relevant information below it. That plays right into the convenience of the user because it is relatively easy to identify these buttons the moment a user lands on your website homepage.
Beef up your contact page or use live chats.
Building trust with your customers is paramount. Otherwise, you risk losing them. Most website owners underestimate the importance of contact information on the site. Whereas most sites have emails as the only available contact information, you should consider doing something more about it.
Overall, customers want their issues and grievances attended to with necessary urgency. Failure to do that, you lose all the trust they have in your brand. You can beef up your contact information page by adding direct phone contact to customer care or creating a live chat widget where you can instantly respond to customer issues.
Remember that users have varying preferences in terms of how they would like to contact you. Some direct trust calls, whereas others don’t care about emails. Therefore, use multiple channels of communications on your website. As stated above, that can be a toll-free number, a live chat option or a commentary forum.
Structure your content using headers
Readability and content comprehension are critical on your website. You don’t want to have site visitors struggle to find the most prominent information on your web pages. That said, ensure you structure your content using headers. This way, whatever content you post will be easier to understand for site visitors.
The SEO requirements provide an easy way out of this. For instance, you only need to use one H1 per page, usually the main topic, and then structure the rest of the content under the subheadings. That makes it much easier to interpret and navigate your work.
For statistical data, use tables
Tables are great tools when it comes to presenting data. Instead of typing figures haphazardly on your web pages, use tables if necessary. However, see that your tables aren’t as complicated to make it easier for all to understand. But bear in mind that tables are better suited only to tabular data, and not layouts or lists.
Making your website more convenient has everything to do with ensuring it is as welcoming to as many people as possible. That is a top priority for anyone looking to enhance profitability through site lead conversion. Users are easy to work with when your website layout and design make their exploration and purchasing process seamless. That said, take your time and follow the tips as mentioned earlier to make your website as convenient as possible.