10 Web Design Mistakes To Avoid
A website designed with its audience and product in mind has a higher chance of outsmarting its competitors. You need to have a visually attractive and engaging website if you want to stay ahead of the game.
A dull and disorganized website will create a wrong impression and jeopardize your reputation, and that’ll repel your potential clients. What is more? Do you lose money and business to your competitors? It’s incredible how many businesses go through this cycle, yet they don’t seem to realize it.
Your budget for website design might be small, but be wise enough not to be geared so much on saving money at the expense of building a low website and losing customers. Instead, you need to understand the elements of a compelling web design to create an ideal website that’ll get you money.
If you understand art, web design is no different. Through it all, you need to provide a fantastic user experience to your visitors. The following are some of the mistakes web designers need to avoid to build navigable and appealing websites.
Every small business owner wants a website that captures the right product and business information. While that is a good thing (to inform customers), don’t be tempted to cram too many details on your website. Only portray relevant and precise product and business information.
Your website visitors are too busy to spend even a minute more of their time trying to go through tons of information on your site. They need to instantly and clearly understand what message your site is trying to convey. Otherwise, a crowded website is going to frustrate them, and you’ll lose them. Therefore, stay away from busy web designs.
Inserting too little information
The content on your website should be sufficient enough to portray information about your business and product. Too little information is likely to leave your customers guessing, and you’ll lose money out the door.
Moreover, don’t try to be overly cryptic with images and text; otherwise, you’ll lose potential clients because no one has time to solve puzzles. Unfortunately, that’s a common mistake most business owners make. Avoid it like the plague. Let the visitors know who you are, the product you intend to offer them, and how that product will solve their problems. Provide simple and straightforward directions on your site.
Website missing favicon
A favicon is simply a shortcut icon that’s unique to every web page. Favicons make it easy to identify, save, and retrieve a website or tab on any browser. A website that is missing a favicon is likely to be less attractive at first sight, and it might trigger some reservations in some of your visitors who might go elsewhere.
Many website visitors prefer to use lots of tabs while they’re browsing. Some users leave tabs open so they can review them later. Favicons give visitors the visual cue they need to orient themselves.
A website that is too confusing
Besides a website loaded with tons of information and that which portrays too little information, some have a blend of many colours, themes, logos, and images that are unrelated. Such websites are bound to confuse visitors because of the lack of clarity in the information being displayed.
So, how do business owners find themselves with such websites? First of all, if you have a business or product that lacks a unique and clear brand image or identification, you’ll most likely make this mistake. That is because you will be torn between many web design templates, which you all will see to be appealing and relevant for your site.
Lastly, if you have a ton of ideas for your site and you want to convey all of them, you will fall into this trap. Therefore, strive to have a precise understanding of your product brand image, select only a single logo, a single theme, and a single typeface and stick with them to the end.
A slow-loading website
Ever been frustrated by a website that takes too long to load? Me, too! Faster and sleek websites are easy to navigate, and getting what you want takes you seconds. The faster a website loads, the more traffic it’s likely to attract, and the more sales you’ll make.
So, what makes a website load so slowly? You are likely to find yourself with a slow-loading or unresponsive website when you insert so many images, texts, themes, typefaces, and logos on one site. This stuff can overwhelm the site on the servers and make it hard to load the pages faster.
Therefore, make sure you choose the right theme, logo, colours, typeface, images, and the right texts and stick with them to the end of your design. That will make your site organized, navigable, and load faster on any device.
Using too many fonts
Refrain from using too many font types, and font sizes will create confusion. Visitors are distracted by the presentation when they should be focused on the message you’re trying to convey. Since your website is being visited by people worldwide, old and young, people with visual challenges, optimize your font size and use font types that are easy to read.
The best font types for websites that will make reading fun for your visitors include Helvetica, Times New Roman, Verdana, Arial, Courier, et cetera. As far as the font size, stick to at least size 16px.
Inappropriate utilization of whitespace and product information
The quality of content you put on your site is crucial enough to attract or repel visitors. Through this content, your clients will learn who you are, your business, your product, and how your product will solve their specific problems.
Most importantly, be mindful of the font size and type you select for your content because a combination of content readability and the right font portrays your brand image. Of essence also is the layout of this content on your site.
Moreover, use whitespace wisely to make large texts appealing and readable. Refrain from using tons of texts and images, and try to break up your content into smaller chunks for ease of readability. Remember to include graphs and other visual elements to illustrate points. Lastly, ensure that your content is always up to date.
Paying less attention to your target audience
Among a business owner’s strongholds is his capability to study, know, and understand his target audience. This knowledge is crucial for customizing your product to meet their specific needs. While at it, you’ve probably crafted strategies for learning about your target audience or created their profiles, which is good.
To attract traffic to your website, that same approach is significant. Your website outlook and the overall interface will attract various customer categories. Use the knowledge from your target audience profile to determine the overall website interface. Therefore, your audience and product type will determine whether your site will have a professional, trendy, or bubbly outlook.
Having many ideas and too many audiences that you’re trying to please will make you end up with a confusing website. In a nutshell, identify your specific target audience, learn about its characteristics, needs, and wants, and stick to tailoring your site to meet those needs.
Use of inappropriate or poor-quality images
Web design without the inclusion of photos as well as doomed. Photos are visual elements that breathe life into your website and make it attractive. A single photo or image on your site will portray more information than text would.
As much as photos need to be used on your site to portray your brand image, ensure that you select photos relevant to your product and target audience. Most importantly, use high-quality images because those of substandard quality will dull your website and repel potential clients. Moreover, irrelevant images will frustrate and confuse your visitors, and you’ll lose money.
Missing Contact Info
Unfortunately, as this issue might be overlooked, many websites today still lack contact information, which is a grave mistake. Modern website visitors are known best for their lack of patience.
When a customer purchases your product, they need to have instant access to your contact details for further future engagement if they like your product. As such, if they have to fumble on your site to get your contact info, they’ll most likely be turned off and go elsewhere.
Therefore, to increase your chances of winning future business from your audience, make sure the “Contact Us” page is visible and easily accessible. Additionally, you might decide to utilize every bottom of the page to insert your contact info.
In conclusion, your overall website outlook and functionality are crucial in determining how many visitors you can get and retain in the long-run. That being said, you need to design a compelling website that will wow your visitors and wins you more business. And that is only possible if you know some grave mistakes that website designers make to avoid them.
Some of the common mistakes committed by web designers that jeopardize website traffic success include: either putting too much or too little content on the site, including many confusing details that slow the website, using too many fonts, et cetera.