How to Enrich Your Website Design With Parallax Scrolling
First and foremost, the term parallax refers to the apparent displacement of an object as seen from two different points that aren’t on a straight line as the object. That is the definition of a physicist. But in web design, parallax scrolling is a computer graphics technique whereby the background and foreground content is made to move at different speeds in front of the camera while scrolling.
This web design technique has been around for a while now. Before the more refined and modern trending style, this tech was utilized to create the illusion of depth in old media. Its use can be traced back to the old school video games. Remember that? Today, parallax scrolling is widely used on WordPress websites to create a 3-D illusion on flat 2-D surfaces. Ever since this technique found its way into the world of website design, it has gained massive popularity.
But why parallax scrolling? This concept creates a sense of depth on your website as it is so powerful and engaging. If you have accessed websites that already use the technique, you will agree with me that it is hard not to be inspired to use it on your website. It works by creating appealing and unique illusions that add aesthetic value to your website. As such, you can draw visitors’ attention to the valuable content on the website. In this article, we shall explore how to enrich your website design with a parallax scrolling concept.
Parallax scrolling techniques available to website designers
The parallax scrolling technique was derived from the multiplane camera use decades ago in the traditional animations. Today, parallax effects are so popular with web designers. The reason being, they have a dynamic effect that makes users engage more while on the site. Parallax effects are categorized into two broad categories. They include:
- The Mouse-based parallax effects.
- The scrolling-based parallax effects.
Scrolling-based parallax effects are parallax effects that users experience when they scroll through a website. All types of parallax scrolling effects are suited to different needs and purposes on the website. The most common parallax scrolling effects include but are not limited to:
Parallax horizontal scroll
This type of parallax creates a horizontal movement when users scroll down the website. The elements on the left side of the screen will tend to more rightwards towards the centre.
Parallax transparency effect
That is a unique parallax scrolling effect that creates a smooth effect that involves text or images fading away slowly as the users scrolls down the page. Similarly, the faded contents would fade back in as the user scrolls back up the page.
Parallax scale effect
This parallax scrolling effect enables the users to zoom in and out as if it’s a tunnel. The aspect ratio is proportionate to the zoom effect, which means that the illusion created is balanced and stabilizes on whichever device you access the website from. The technique creates a three-dimensional effect reminiscent of a scene from a science fiction movie.
Parallax background scroll
That is a parallax scrolling effect that creates image dynamism on the page background. It has been in use for quite some time but still as effective as ever. It works by changing images in the background as users scroll down the website, which gives a sense of thematic representation for every aspect of the content.
Parallax vertical scroll
That is perhaps the most dynamic parallax scrolling effect. It is used to create an illusion that the website pages move with the users as they scroll down the page. It makes use of multiple floating elements that move at varying speeds relative to the speed of page scroll. Besides, the elements can be customized to appear in multiple layers on the screen.
How to integrate parallax scrolling into your web design
We may be accustomed to digital screens only having two-dimensional space. Still, website designers have used parallax scrolling techniques to create a sense of depth and dimensionality on the traditional flat pixel screens. As stated earlier, parallax is used to add variety and dimensionality to your website. But by doing so, you should be careful not to compromise several aspects as you strive to enrich your website with this technique. The following tips are essential for web designers to use in integrating parallax scrolling in websites and branding:
Create prototype parallax scrolling effects for experimentation
Often in the development of any product, it is ideal for developing beta prototypes for testing. The same applies here. It would be a good idea to make interactive prototypes before you can set them up during development.
That is what web designers do too. They test out their parallax scrolling effects before finalizing them. The most important test items are usability and user experience. Besides, you can test it with real site users and get some firsthand feedback. This way, you will have clarity on what your general audience would expect from your site.
Aim for a better site experience
The primary purpose of enriching your website should be to allow more user engagement and interactivity. The technique creates an illusion that makes the user dive into the website with more intent. It almost makes them feel they are diving into the world. That is the ideal situation the parallax scrolling effect should create.
On the contrary, there is always the risk that introducing one thing might compromise the other on the website. Therefore, aim to create an overall user experience that is satisfactory and doesn’t affect your website’s aspects, such as site responsiveness.
Content should precede the parallax scrolling effect.
Whereas you might be excited to implement this effect to enrich your website, bear in mind that it matters a lot how you go about it. Success isn’t always guaranteed, but a web design that is engineered with an efficient parallax scrolling effect offers many rewards.
Most web designers assert that parallax is useful to a more considerable extent for websites that aim to display less content to users. That said, it probably wouldn’t be a good idea to use parallax scrolling if you have too much content on your website. The reason being, too much parallax will take away the focal point of your website from site visitors.
Content oriented websites will aim to show more content for viewership. That means that such sites’ primary function shouldn’t be clouded by the need to introduce parallax. Such websites should first and foremost serve to display the content instead of smothering it with parallax.
Don’t overuse the parallax scrolling effect.
If you have ever visited a site with a parallax scrolling effect, it would be unthinkable not to be inspired to use such a technique on your site. But however much you get wowed with it, there is a road bump depending on how you apply it to enrich your website.
The parallax scrolling technique aligns the elements on your website pages to move at different speeds. So, depending on how you set it up in your web design, it would be impossible to tell what chaos and fun are on the visitor’s eye. The giant huddle finds the right balance between what element comes first, moves slower, and on which layer.
After all, is said and done, the balance should be just right because if you have too many fast-moving elements on your website, you have a recipe for disaster on your hands. Therefore, strive to ensure your balance is right and doesn’t overwhelm your site visitors.
Ensure the website layout is ideal for mobile viewership
The digital age has seen the use of mobile phones skyrocket. Meaning, surfing the internet isn’t only a thing for computers anymore. Research indicates that more than 50% of internet users have access through their mobile handsets and tablets.
Besides, Google has a way of ranking its search engine results based on mobile use. That said, if your site is doing well on desktop viewership, there is no guarantee that you will rank favourably based on that. But generally, parallax scrolling effects are not mobile-friendly. To bypass this obstacle, you would instead use the parallax scrolling effect on your mobile and tablet website. This way, you will be guaranteed to have both mobile and desktop users.
Furthermore, the integration of this technique should not compromise the basic layout of your site. The website design should seamlessly translate to the mobile viewership for your 50% audience or more. Bear in mind that most smartphones load lite sites faster, which is what your customers want.
Test for the responsiveness of your site
No one wants to access a cool website that takes minutes to load. Internet speeds have increased worldwide, which implies that users expect sites to load even faster. Besides, people access different websites each day. You will be unlucky if your website doesn’t load faster because users wouldn’t stick around waiting for your site to load.
Parallax is an intensive trick that you should be careful with when you use it in your web design. It is fantastic to use but has to be optimized nonetheless. The downside to using parallax scrolling effects is that it takes a hit on your website’s loading time. That said, you have to find the right balance between using this technique and the response it will have on your site’s loading time. But overall, if you have to keep the parallax scrolling technique, optimization would be required for efficiency on your site.
Don’t sacrifice user experience.
The parallax scrolling effect is flashy and often associated with most premium sites. It can be tempting for website designers to apply this technique to create cool sites blindly. Designing a cool website should not come at the expense of an efficient user experience.
The bottom line is that a good site should be user-friendly. Users want a beautiful interface to work with, and at the same time, be navigable and readily responsive. Your site should have a seamless user experience that allows users to navigate through without confusion.
Integrate parallax scrolling effect as a branding opportunity
Most businesses engage in cutthroat competition. If you are moving from a physical store to the internet, the intention would be to stay current. Therefore, you might consider using the parallax scrolling effect to send your message out there. Using a well-designed website
The way you display content on your website says a lot about your company. A good web design showcases your company and as well tell customers how you feel about design. People looking for products through searches on the internet and stumble at a good website design will likely be interested to see more of your products. As they say, first impressions do matter.
Using a parallax scrolling effect on your website to illustrate your products can be the right way for brand owners. More often than not, it would help if you strived to use the visual approach to designing parallax scrolling effects. By doing so, you will give your users an excellent introduction because not all of them read the content you intend them to see. But having an excellent web design with a parallax effect would be inviting, nonetheless.
Whether or not you are an aspiring website designer, it is important to have a deeper understanding of the parallax scrolling effect. That is because you have to stay current. The parallax scrolling effect has been around for decades. This technique is used to create the illusion of depth on an otherwise flat and two-dimensional pixel.
There hasn’t been a web design trend that has captured the web design community than the parallax effect. If you are looking at enriching your website with the parallax scrolling effect, the tips herein will hopefully help you find your way out.